Sales Lead: Durex recently selected McCann Worldgroup as its new AOR. This shift replaces incumbent Havas, which retained some of Durex's work outside of the States. It expands the relationship between Durex and McCann; McCann already worked on brands such as Lysol and Enfamil (meaning that its leadership is En-familiar with the brand). McCann's global brand guidance and local brand activation efforts will involve a global-to-local brand playbook. They will also develop more d...

Sales Lead: Golden Word recently became Garden & Gun (G&G)'s PR agency partner. The company will likely: Launch a new campaign Return to higher spend Make additional roster shifts Target demographic:  Millennials Additional spending insights: Digital and social insights (digital ad spend, effectiveness, impressions, and performance) YTD spend: G&G has spent approximately $90.4k on digital ads YTD, less than half the ~$201.4k spent by ...

Sales Lead: Digital wedding service The Knot (TK) just rebranded with a new brand look, direction, and national multi-channel campaign that's the company's largest-ever marketing launch. The rebrand includes a new logo, energized colors, and celebratory illustrations. The new campaign was designed to reach more business DMs with its Vendor Marketplace. To support the new campaign, TK will utilize national video advertising for the first time ever. The campaign also rolled out ...

Sales Lead: Chris Epple became Harman's Americas (North, South, and Central) marketing VP in March 2023. Epple joined Harman in November 2017 as the marketing VP of its NA consumer, pro, and car audio businesses. The brand will likely: Shift strategy Continue increasing spend Conduct agency reviews Target demographic:  ​​​​​​​​​​​​​​Businesses, particularly automakers and enterprise customers Millennials Additional spending insights: Dig...

Sales lead: This hire will directly impact the company's marketing strategy & agency roster.  Red's All Natural (RAN) hired Angela Rassi as CMO in July 2023.  Rassi most recently served as innovation & business development VP of John B. Sanfilippo & Son.  She now leads all of RAN's marketing operations.  Target demographic: Primary shoppers/moms (Millennial & Gen-X women) The company will likely: Ramp digital spend back up Experiment with additional ad channels See...

Sales lead: Reach out if you can help this company with grand openings.  Tractor Supply (TS) recently unveiled details regarding its expansion plans.  The company, which currently operates just over 2k stores, is focused on reaching 3k total locations.  It plans on opening 90 stores a year by 2025 with plans to open 70 in 2023.  Target demographic: Gen-X & millennial men The company will likely: Increase promotional activity surrounding new store openings Seek additi...

Sales lead: This appointment may lead to spend shifts & additional agency changes.  Mixbook announced Quigley-Simpson as its media AOR in July 2023. The agency is responsible for media planning, buying, & analytics.  It will also help out with creative guidance.  We predicted additional agency hires when we told you Mixbook picked up Havas Formula earlier this year. Target demographic: Gen-X & millennial women (moms) The company will likely: Seek digital, creative, o...

Sales lead: These agency hires will likely lead to higher ad spending, so reach out now to offer ad space.  Pvolve just selected 72andSunny for creative and Thrive to handle performance marketing.  We predicted agency hires when we told you about Karina Kogan being named fractional CMO. The company officially hired Kogan as chief commercial & marketing officer in June.  Target demographic: Millennial women  The company will likely: Keep increasing digital spend Diver...

Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week.  Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window.  All of our decision maker shift reports can also be accessed under “Industry A...

Below is a compilation of WinmoEdge's top accounts on the move published during the previous week. We usually publish these recaps every Monday to give you a one-stop, quick glance destination for our top account shifts.  This list can be accessed under “Accounts on the Move” or "Industry Analysis" once it moves off the front page of the site.  As ever, you can see a list of the Top 100 brands we believe will begin an agency review in the next 3-to-12 months on our Vulnerable Accoun...