Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week.
Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window.
All of our decision maker shift reports can also be accessed under “Industry Analysis” and “Agency Opportunities" within “Prospecting Triggers” once it moves off the front page of the site.
Company/Brand |
Contact |
Title |
VAI Score? |
Start Date |
External Hire? |
Edge Lead |
Previous Experience |
Athleta |
Chris Blakeslee |
President & CEO |
50 |
08/2023 |
Yes |
Edge Lead |
President - Alo Yoga & Bella+Canvas |
Athleta |
Julia Leach |
Chief Creative Officer |
50 |
05/2023 |
Yes |
Edge Lead |
Chief Brand Officer - La Double J |
Calirosa Tequila |
Pierrick Bouquet |
Chief Brand Officer |
59 |
05/2023 |
Yes |
Edge Lead |
Chief Growth Officer - Demeter & Co. |
Clinique |
Catie Cambria |
NA Marketing VP |
45 |
05/2023 |
Yes |
Edge Lead |
Integrated Marketing VP - Gucci |
Dr. Martens |
April Vitkus |
Americas Marketing VP |
46 |
04/2023 |
Yes |
Edge Lead |
Global Consumer & Digital Marketing - Alo Yoga |
Fresh Del Monte |
Melissa Mackay |
NA Marketing VP |
50 |
06/2023 |
Yes |
Edge Lead |
Sr. Marketing & Product Development Director - F&S Fresh Foods |
General Motors |
Norm de Greve |
CMO |
71 |
07/2023 |
Yes |
Edge Lead |
CMO - CVS Health |
Highland Electric Fleets |
Evelyn Krasnow |
Marketing VP |
74 |
06/2023 |
Yes |
Edge Lead |
CMO - Fernish |
Highland Electric Fleets |
Brian Buccella |
Chief Commercial Officer |
74 |
02/2023 |
Yes |
Edge Lead |
Global Policy & Consumer Products SVP - Bird |
Jacksonville Jaguars |
Asia Gholston |
Marketing VP |
52 |
04/2023 |
No |
Edge Lead |
Sr. Marketing Director - Jacksonville Jaguars |
Lagunitas Brewing Company |
Hannah Dray |
Interim CMO |
73 |
07/2023 |
No |
Edge Lead |
Sr. Brand Director - Lagunitas Brewing Company |
Next level Apparel |
Torin Rea |
Marketing VP |
49 |
07/2023 |
Yes |
Edge Lead |
Retail Marketing VP - Careismatic Brands |
OverDrive |
Jennifer Leitman |
CMO |
58 |
07/2023 |
Yes |
Edge Lead |
Marketing SVP - Preserve Partners |
Paris Baguette |
Cathy Chavenet |
SVP & Marketing Head |
63 |
04/2023 |
Yes |
Edge Lead |
Marketing VP - Duck Donuts |
Paris Baguette |
Alyssa Martin |
Marketing, Creative, & Strategic Director |
63 |
07/2023 |
Yes |
Edge Lead |
Brand Marketing Director - Duck Donuts |
Paris Baguette |
Britany Pyles |
Digital Marketing Director |
63 |
07/2023 |
Yes |
Edge Lead |
Digital Marketing Director - Duck Donuts |
Pattern |
Carolyn Sarnoff |
CMO |
56 |
06/2023 |
Yes |
Edge Lead |
Director - Global Softlines (Amazon) |
Serta Simmons Bedding |
Charlie Eitel |
CEO |
70 |
07/2023 |
Yes |
Edge Lead |
COO - Cenergistic |
Serta Simmons Bedding |
Tim Oakhill |
CMO |
70 |
07/2023 |
Yes |
Edge Lead |
Marketing Consultant |
Tijuana Flats |
Curtis Cattanach |
Marketing VP |
57 |
02/2023 |
Yes |
Edge Lead |
Sr. Brand Marketing Director |
Victoria's Secret |
Greg Unis |
Brand President |
66 |
06/2023 |
No |
Edge Lead |
CGO - Victoria's Secret |
Victoria's Secret |
Beth Hagey |
Marketing VP |
66 |
04/2023 |
No |
Edge Lead |
Marketing VP - Victoria's Secret |
Victoria's Secret |
James Rozewski |
Marketing VP |
66 |
06/2023 |
No |
Edge Lead |
Marketing VP - Victoria's Secret |
Wayfair |
Paul Toms |
CMO |
47 |
08/2023 |
No |
Edge Lead |
Chief People Officer - Wayfair |
Yahoo |
Tressie Lieberman |
CMO |
52 |
07/2023 |
Yes |
Edge Lead |
Digital Marketing & Off-Premise VP - Chipotle |
Zendesk |
Kelly Waldher |
CMO |
49 |
06/2023 |
Yes |
Edge Lead |
Marketing VP - Google |
