Campaign Imminent: Garden & Gun taps PR agency partner (Score 44)

Sales Lead: Golden Word recently became Garden & Gun (G&G)'s PR agency partner.

• The company will likely:
  • Launch a new campaign
  • Return to higher spend
  • Make additional roster shifts
• Target demographic: 
  • Millennials

Additional spending insights:

• Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
  • YTD spend: G&G has spent approximately $90.4k on digital ads YTD, less than half the ~$201.4k spent by this point last year.
  • YTD data: So far this year, the magazine has earned around 12.4m digital impressions, 91% via Facebook ads and 9% via Instagram ads.
  • Last year: G&G spent roughly $351.6k on this channel in 2022, down 28% from the roughly $491k spent in 2021.
• Additional channel insights  
  • The company utilizes Google Ads.

Additional agency insights:

• Opportunity: Reach out soon in case G&G seeks additional new agency partners following this appointment; get in touch to offer media, creative, experiential, digital analytics, social media management, multicultural, and/or influencer services.
• Current agency roster:
  • ​​​​​​​​​​​​​​Golden Word: PR agency partner (July 2023)

Insight Sources: Digital spend insights estimated by Pathmatics; additional channel insights estimated by Vivvix.