Momvertising Opps: Red's All Natural announces CMO hire (Score 58)
Sales lead: This hire will directly impact the company's marketing strategy & agency roster. 
- Red's All Natural (RAN) hired Angela Rassi as CMO in July 2023.
- Rassi most recently served as innovation & business development VP of John B. Sanfilippo & Son.
- She now leads all of RAN's marketing operations.
Target demographic: Primary shoppers/moms (Millennial & Gen-X women)
The company will likely:
- Ramp digital spend back up
- Experiment with additional ad channels
- Seek creative, media, digital, or social media agency assistance
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: RAN spent about $221.2k on digital display ads YTD, less than half (44%) of the $500.3k spent in this channel during the same time period of 2022.
- YTD data: 31.5m impressions via Facebook (50%), Instagram (44%), YouTube (6%).
- 2021-2022 spend: Full-year spend increased by 39% from $553.5k in 2021 to $763.2k in 2022.
- Ad location: It placed 100% of these ads directly onto facebook.com, instagram.com, and youtube.com.
Agency analysis:
- Opportunity: CMO hires are the number one sign to offer agency services, so get in touch now to secure top priority.
- Current roster:
- Crier Communications: PR AOR
Insight Sources: Digital spend insights estimated by Pathmatics.
