Sales Lead: Hoka recently launched a new experiential initiative that involved a digital video installation in NYC's Times Square. Made by parent company 's media AOR, Jellyfish, the campaign will continue running throughout the end of the August. The brand will likely: Invest in similar experiential/digital OOH efforts, especially localized ones Keep ramping up digital spend Conduct additional agency reviews following a recent roster shift (more below) Target dem...

Sales Lead: To introduce its SUVs' design elements, Hyundai's Genesis just launched a new campaign. Three spots rolled out nationally that promote Genesis's SUV line, GV80, GV60, and Electrified GV70. The campaign includes national an regional TV commercials along with social media and digital partnerships. Creative AOR Innocean USA and media AOR Canvas Worldwide created this campaign to set Genesis apart from competing auto brands with boldness and distinction. This is Innoce...

Sales Lead: Earlier in 2023, Billie selected Catherine Wolpe as its new top marketer. Wolpe, who joined the company in September 2021 as its brand marketing VP, is now its brand marketing SVP. Since her promotion, Billie has launched a new initiative that involves a board game impossible for women to win. The game, "No Worries If Not," highlights ridiculous double standards regarding women daily. It's the beginning of a larger effort to expand Billie out of people's bathroom...

Sales Lead: Outdoorsy water bottle brand Stanley 1913 selected GSD&M as its first-ever TikTok AOR. Among other duties, the agency now leads TiKTok strategy and content development. GSD&M started making TikToks for Stanley in April 2023, before it became the company's official AOR. GSD&M is also working with Stanley on a project basis to shape the company's strategy and video creation. Meanwhile, the company itself is managing influencer partnerships in-house. This shift follows ...

Media Sales Lead: Skechers recently launched a new collection with Snoop Dogg. This partnership has been in the works for quite a while. The collection's first run is available now, and two more will launch in the coming months. Skechers's strategy right now is focused on building brand awareness that educates shoppers on its products' features and technologies in order to drive demand. Key Lead Takeaways: Skechers will likely continue rolling out work for the new collection and pursue sim...

Sales Lead: My/Mochi recently named Terri & Sandy as its lead strategic and creative The agency will lead a marketing and branding reboot. Initially, T&S will focus on driving sales, engagement, and engagement with a refresh of all digital and social content. T&S will work with My/Mochi's other agency partners to develop and execute a new fully integrated marketing campaign. I figured that an agency review would follow the recent hire of CMO Brigette Wolf. Wolf plans to con...

Sales Lead: Stuart Kronauge, a seasoned marketer, recently joined Miyoko's Creamery as its CEO. Kronauge was most recently the CEO at The Juice+ Company and, before that, the CMO at Beyond Meat. She has also served in several marketing roles at Coca-Cola. At Miyoko's, Kronauge succeeds former CFO and interim president Jon Blair. The company will likely: Implement strategy shifts Continue increasing spend Conduct agency reviews Target demographic: ...

Sales Lead: It's snowing ad dollars since Blizzard Entertainment recently teamed up with John Cena on a campaign for Overwatch 2. The company enlisted Twitch streamers and ended up getting the broadcast in front of over 65k concurrent Twitch stream viewers. The announcement showed viewers that the new Overwatch season will feature Cena as the voice actor for a character called The Enigma. Blizzard also hacked into the Twitch streamer partners' streams by overlaying messages with tid...

Sales Lead: Tractor Beverage (TB) recently selected Movement Strategy as its social and influencer AOR. The agency will now handle account management, content development, and influencer marketing in order to support TB's mission and products. Movement Strategy will design its social media efforts around engaging TB's current fanbase and build a stronger community to eventually lead to stronger brand engagement. Movement Strategy has launched work for the company already, TB's first...

<!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--> Below you'll find a chart of hydration brands (drinks, powders, etc) and their spending habits in digital and TV. The pursuit of hydration in the US (and of preventing/getting rid of those pesky hangovers) has exploded in the last few years and more brands are getting into the crowded field. While some key contacts are provided below, visit the Winmo profiles of the brands (via links) to find additional contac...