Back to All Agencies

AMP Agency | Agency Profile, Contacts, AOR, Client Relationships


Service: branding

Main Telephone
(617)-723-8929
Primary Address
77 North Washington Street
Eighth Floor
Boston, MA 02114
USA

AMP Agency Contacts

Contacts (5/33)
Name Title State
Michael R. Chief Creative Officer MA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (617)-723-8929
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 77 North Washington Street
Eighth Floor
Boston, MA
02114
USA
Daniella K. Associate Media Director MA
Christine J. Art Director MA
Kayla S. Art Director MA
Kelli M. Art Director MA

Client Relationships

Current Past

Brand Service From To Media Spend
****** ********** ************ Media Planning, Media Buying *
******** Creative *****
******'* ****** Creative, Media Planning, Public Relations *
********* ******** **, ***. Media Planning, Media Buying, Social *
********* Media Planning, Media Buying *******

See Winmo sales intelligence in action

WinmoEdge

Millennial, Gen-X Media Opps: Zillow taps creative AOR (Score 57)


Sales lead: Agency reviews commonly follow one another, so reach out now to be top-of-mind. 

  • July. 
  • 72andSunny is now the company's creative AOR. 
  • This move replaces incumbent shop Fig, which picked up the account in 2020. 

Zillow's target demographic: Millennials & Gen-Xers

The company will likely:

  • Review its other accounts 
  • Release fresh creative or launch a campaign
  • Continue shifting ad dollars from digital channels to TV

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: Zillow spent approximately $30.7m on national TV ads YTD. 
  • Last year: Full-year spend increased by 26% from $21m in 2020 to $26.3m in 2021.
  • 2022 ad programming: It placed ads during programming such as Friends, Good Morning America, Young Sheldon, SportsCenter, and Diners, Drive-Ins and Dives. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: Zillow spent around $16.2m on digital display ads YTD. 
  • YTD data: 1.5b impressions via desktop video (52%), Facebook (30%), Instagram (14%), and Twitter (4%). 
  • Last year: Full-year spend increased by 71% from $25.2m in 2020 to $43m in 2021. 
  • Ad location: It placed 100% of these ads directly onto sites such as youtube.com, facebook.com, instagram.com, twitter.com, and yahoo.com. 

Additional channel insights:

  • Zillow also utilizes local broadcast. 

Agency analysis:

Insight Sources: Broadcast insights estimated by Kantar.