Sales lead: Contact the new marketing DM for more information about her future plans.  Americares Foundation appointed Felicia Macdonald as SVP & CMO in May 2023. Macdonald joins from Thinx, where she served as strategic communications & public affairs VP. She brings marketing experience from her time as Porter Novelli's brand marketing VP.  Macdonald now leads all of Americare's marketing operations.  Target demographic: Potential donors (Gen-X) The organization will like...

Sales lead: Reach out now to score some of these extra back-to-school ad dollars.  American Eagle (AE) launched its 2023 back-to-school ad campaign and collection.  The brand collaborated with celebrity sisters Maddie and Kenzie Ziegler on the ads and collections.  The campaign will be supported across YouTube, Instagram, TikTok, Snap, Threads, and OOH in New York City.  This is reportedly AE's biggest marketing push since before the pandemic.  Target demographic: Gen-Zers ...

Sales lead: Reach out now to help this brand promote its new look.  Jell-O rebranded with a new logo and packaging for the first time since 2013.  It is also now referring to its sugar-free products as "zero sugar."  Jell-O worked with BrandOpus on the effort.  It is supporting the rebrand through PR, in-store, and eCommerce ads.  The brand hopes this will help it reach younger parents and kids.  Target demographic: Millennial parents & Gen-Alpha  The company will likely...

Sales Lead: Linh Peters, Walgreens's CMO since May 2022, recently detailed some of her plans to revamp the brand. Peters was drawn to Walgreens's mission and purpose to redefine healthcare, focus on community, and build equity. So far, she has focused on developing an "interconnected customer experience" across products, services, and offerings. Therefore, Walgreens is bolstering awareness of its personalized healthcare services, which appeal to both consumers and businesses. Walg...

Sales Lead: Kraft Heinz's Maxwell House (MH) recently launched its first new product in almost a decade. The coffee brand introduced an iced late with foam made by combining a MH packets with iced water. It is reportedly the first-ever foaming agent available in grocers. In 2024, MH will roll out its first rebrand in (also) almost a decade in order to reach younger audiences. This brand refresh will involve at least a new slogan and packaging. It will update its old slogan...

Media Sales Lead: In a move to inspire conversations about menstrual discomfort, period relief medication Midol just launched a new campaign. MullenLowe created a new look for Midol's logo and packaging. The effort included playful package design, custom merchandise, and influencer work. Key Lead Takeaways: Get in touch soon since spend will likely continue picking up to raise awareness of the new branding. Target Demographics: Gen-Z women Key Spend Notes:  Spend shift summary:...

Sales Lead: Halo Top (HT) recently launched a campaign with two new agency partners. Made with Crispin Porter + Bogusky and GALE, the campaign includes experiential efforts at summery venues such as beaches, parks, outdoor gyms, concerts, boardwalks, trailheads, and pools. GALE became HT's lead agency partner in January 2022. HT will also launch limited-edition pint-sized bags that can hold pints of ice cream. The campaign additionally involves paid media across Instagram, TikTok,...

Sales lead: Get in touch now to score some of these extra campaign ad dollars.  Maker's Mark (MM) recently introduced a new campaign called "Make Your Mark." The campaign will run across TV, CTV, online video, digital, & social media.  It will also be supported by PR, experiential, retail programming, limited-edition product releases, and talent partnerships.  This is the first creative work from Leo Burnett, MM's global lead creative partner.  Target demographic: Millennial ...

Sales lead: This hire will affect the company's marketing strategy & may lead to agency appointments.  BrainCheck hired Chelsea Dugan as marketing VP, effective July 2023. Dugan most recently served as senior director of downstream marketing & strategy at iCAD. In her new role, Dugan is tasked with creating a new marketing strategy to boost brand equity and growth.  The company also hired Kim Rodriguez as CEO in March 2023. Rodriguez previously served as preside...

Sales lead: This acquisition will likely impact the company's marketing strategy & agency roster.  Rockport, which filed for Chapter 11 bankruptcy in June, has been acquired by Authentic Brands Group.  The financial terms have not been revealed.  Authentic Brands' DMs believe this will bolster its footwear portfolio. Rockport closed its retail locations and pivoted to eCommerce after it filed for bankruptcy.  Target demographic: Gen-Xers The company will likely: Incr...