Back to All Agencies

Ad Results Media | Agency Profile, Contacts, AOR, Client Relationships


Service: live endorsement radio

Main Telephone
(858) 480-5223
Primary Address
111 C Street
Suite 101
Encinitas, CA 92024
USA

Ad Results Media Contacts

Contacts (4)
Name Title State
Michael K. Partner & Chief Operations Officer CA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (858) 480-5223
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 111 C Street
Suite 101
Encinitas, CA
92024
USA
Kurt K. Partner & Chief Marketing Officer CA
Patty M. Vice President, Media CA
Lisa J. Vice President, Media CA

See Winmo sales intelligence in action

WinmoEdge

FanDuel to air first Super Bowl ad in 2023 (Score 77)


Sales lead: Start reaching out to offer 2023 ad space because this company shows several signs of increasing spend.

  • FanDuel announced that it will air its first-ever Super Bowl ad in 2023. 
  • This signals it will increase ad spend throughout 2023.
  • We told you about FanDuel restructuring its leadership team in August. 

Key recent hires:

  • Josh Hardy joined the company as senior manager of media & partnerships in July 2022.
  • Janice Haggerty joined the company as senior manager of media & demand generation in April 2022.
  • Alex Kanaris joined as brand director in September 2022. 

FanDuel's target demographic: Male Gen-Z & millennial sports fans 

The company will likely:

  • Continue increasing ad spend in 2023 (first Super Bowl ad)
  • Experiment with new ad channels 
  • Seek additional agency assistance 

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: FanDuel spent nearly $122.5m on national TV ads YTD.
  • Last year: Full-year spend jumped from $19.1m in 2020 to $61.4m in 2021. 
  • 2022 ad programming: It placed ads during programming such as NFL Football, NBA Basketball, FOX NFL Sunday, MLB Baseball, and College Football. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: FanDuel spent approximately $41.9m on digital display ads YTD. 
  • YTD data: 4.8b impressions via desktop video (36%), Facebook (30%), Instagram (20%), desktop display (10%), and mobile display (4%).
  • Last year: Full-year spend increased by 61% from $28.2m in 2020 to $41.5m in 2021. 
  • Ad location: It placed 93% of these ads directly onto sites such as youtube.com, facebook.com, instagram.com, theringer.com, and yahoo.com. It placed 7% of these ads through multiple indirect channels onto sites such yahoo.com, nfl.com, foxnews.com, nypost.com, and espn.com. 

Additional channel insights: 

  • FanDuel also invests in OOH, radio, and local broadcast. 

Agency analysis:

Insight Sources: Broadcast insights estimated by Kantar.