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AC&M Group | Agency Profile, Contacts, AOR, Client Relationships


Service: multicultural marketing & communications agency

Main Telephone
(704) 697-4400
Primary Address
1307 West Morehead Street
Suite 206
Charlotte, NC 28208
USA

AC&M Group Contacts

Contacts (5/11)
Name Title State
Jaime C. Chief Executive Officer & Founder NC
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (704) 697-4400
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1307 West Morehead Street
Suite 206
Charlotte, NC
28208
USA
Pacino M. Partner & Chief Marketing Officer NC
Michael D. Art Director NC
Lonnie S. Media Director NC
Manolo G. Creative Director NC

Client Relationships

Current Past

Brand Service From To Media Spend
********* Multicultural *******

See Winmo sales intelligence in action

WinmoEdge

Bojangles hires growth VP amid spend increases (Score 30)


Sales lead: The chain will likely continue increasing ad spend as it expands. 

  • Bojangles hired Patricia Halpin as growth VP late last year. 
  • Halpin most recently served as the development & market operations head of Subway. 
  • She is responsible for the chain's expansion efforts. 

Bojangles' target demographic: Male Gen-X & millennial sports fans

The company will likely:

  • Continue ramping up ad spend
  • Hire a PR agency to help advertise new locations 
  • Open new locations

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • 2022 spend: Bojangles spent approximately $463.3k on national TV ads in 2022. 
  • 2020-2021 spend: Full-year spend equaled $33.8k in 2020 and $23.1k in 2021. 
  • 2022 ad programming: It placed ads during programming such as College Basketball, The Rally Rewind, MLB Baseball, Duke All-Access, and Women's College Basketball. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • 2022 spend: Bojangles spent nearly $4.9m on digital display ads in 2022. 
  • 2022 data: 592.9m impressions via Facebook (57%), Instagram (34%), desktop display (5%), mobile display (3%), and desktop video (2%). 
  • 2020-2021 spend: Full-year spend increased by 32% from $2.8m in 2020 to $3.7m in 2021. 
  • Ad location: It placed 100% of these ads directly onto sites such as facebook.com, instagram.com, myfox8.com, wbtv.com, and wsoctv.com.

Additional channel insights  

  • It also invests in OOH and local broadcast. 

Agency analysis:

  • Opportunity: Reach out to Bojangles' DMs to see if it plans on reviewing any of these accounts. 
    • It may need PR assistance to promote new locations. 
  • Current roster:

Insight Sources: Broadcast insights estimated by Kantar.