Amendola Communications | Agency Profile, Contacts, AOR, Client Relationships

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B2B Digital Opps: Air Methods names Goodway Group digital AOR (Score 34)

planning, execution and analytics. Goodway will develop omnichannel campaigns across social media, OTT, digital and connected TV. This follows the December 2020 hire of marketing VP Julie Barys. She most recently served as integrated marketing communications director of Western Union. 

According to Adbeat, out of the $24.8k AM spent on digital display ads since June 2019, it spent about $5.6k (23%) in this channel since June 2020. It placed 98% of these ads programmatically through Google DV360 and Google Display Network onto sites such as boingboing.net, nydailynews.com, vvng.com, mediaite.com and science-a2z.com. It placed 2% of these ads site direct onto foxnews.com. 

Sellers-- AM mainly targets rural medical facilities through digital ads. It also plans to start targeting consumers in the future. While AM has decreased spend so far this year, the company will likely start ramping spend up once Goodman implements its strategies. Sellers should reach out offering digital ad space. 

Agency & martech readers-- Agency appointments commonly follow one another, so start reaching out soon to be top-of-mind. AM also works with Amendola Communications on PR.