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72andSunny | Agency Profile, Contacts, AOR, Client Relationships




Service: creative

Main Telephone
(212) 993-1300
Primary Address
55 Water Street
Sixth Floor
Brooklyn, NY 11201
USA

72andSunny Contacts

Contacts (5/23)
Name Title State
Jane K. Lead. Business Development NY
Sample of Related Brands
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Email: *****@*******.***
Main Phone: (212) 993-1300
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 55 Water Street
Sixth Floor
Brooklyn, NY
11201
USA

Diandra G. Brand Director NY
Michael D. Director, Brand NY
Alyssa G. Director, Creative NY
Chris C. Director, Strategy NY

Client Relationships


Brand Service From To Media Spend
**** ******* Creative *******
********** Creative ********
****'* **. Creative *******
******* *********** Creative *********
******* Creative ********

See Winmo sales intelligence in action

WinmoEdge

Media Edge: Purely Inspired launches work with new influencers


Media Sales Lead has bolstered its (purely inspiring) "Living Health Made Easy" campaign and key 2023 efforts with new partnerships with Trista Sutter (née Rehn) and Ryan Sutter. The reality TV couple will now help PI inspire consumers to pursue healthy lifestyles. Their advertising will center information about diabetes and the importance of shaking up the things in your life as they did 20 years ago by starting their reality dating show. The Sutters will utilize SI's social media channels to share motivational anecdotes and helpful life advice throughout 2023. The effort relies heavily on authenticity, which is an aspect that often garners high ROI among Gen-Z and millennials.

Key Lead Takeaways: Spend will likely ramp back up to support this new initiative, so reach out soon to secure last-minute ad dollars. PI will also likely pursue similar influencer opportunities in the future.

Target Demographics: Better-for-you (BFY) consumers

Key Spend Notes

  • Spend shift summary: Digital spend dropped this year but will likely ramp back up now that PI is rolling out new content with new influencers.
  • Top spending period: H1
  • Planning period: Q2
  • Buying period: Q1

Digital Display & Social Media Spend Analysis & Breakdown:

*Note that Pathmatics categorizes PI under Vitamins & Supplements*

  • 2022 FY Spend: $126.2k
  • 2021 FY Spend: $733.1k
  • 2020 FY Spend: $66.3k
  • 2019 FY Spend: $41.3k

2022 Ad Flight Breakdown:

  • Q1 2022 Spend: $51.5k
  • Q2 2022 Spend: $48.4k
  • Q3 2022 Spend: $12.2k
  • Q4 2022 Spend: $15.3k

2022 Impressions: 15.9m

Top Ad Types: Facebook (50%) and Instagram (50%)

Top Purchase Channels: Direct (100%)

Top Publishers: Facebook (50%) and Instagram (50%)

Top Industry/Vertical Spenders: PureHealth Research, Ka'Chava (Tribal Nutrition), Pharmavite, LLC., Liquid I.V., Netstle, and Glanbia plc

Top Creative by Spend; see below: (note that not all creatives debuted in 2022).


Other Media Spend Analysis & Breakdown:

Kantar: Google Ads, YouTube Android, youtube.com, print (magazines), OOH, cause marketing, and local broadcast

Current Sponsorships/Partnerships: The Ice Dream Tour

Influencers & Brand Ambassadors: Dominique Moceanu, Trista Sutter (née Rehn), and Ryan Sutter


Current Agency Roster


Insight Sources: Digital spend insights estimated by .