72andSunny | Agency Profile, Contacts, AOR, Client Relationships
Service: creative
- Main Telephone
- (212) 993-1300
72andSunny Contacts
Name | Title | State | ||||||||||||
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Jane K. | Lead. Business Development | NY | ||||||||||||
Sample of Related Brands
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Diandra G. | Brand Director | NY | ||||||||||||
Michael D. | Director, Brand | NY | ||||||||||||
Alyssa G. | Director, Creative | NY | ||||||||||||
Chris C. | Director, Strategy | NY |
WinmoEdge
Media Edge: Purely Inspired launches work with new influencers
Key Lead Takeaways: Spend will likely ramp back up to support this new initiative, so reach out soon to secure last-minute ad dollars. PI will also likely pursue similar influencer opportunities in the future.
Target Demographics: Better-for-you (BFY) consumers
Key Spend Notes:
- Spend shift summary: Digital spend dropped this year but will likely ramp back up now that PI is rolling out new content with new influencers.
- Top spending period: H1
- Planning period: Q2
- Buying period: Q1
Digital Display & Social Media Spend Analysis & Breakdown:
*Note that Pathmatics categorizes PI under Vitamins & Supplements*
- 2022 FY Spend: $126.2k
- 2021 FY Spend: $733.1k
- 2020 FY Spend: $66.3k
- 2019 FY Spend: $41.3k
2022 Ad Flight Breakdown:
- Q1 2022 Spend: $51.5k
- Q2 2022 Spend: $48.4k
- Q3 2022 Spend: $12.2k
- Q4 2022 Spend: $15.3k
2022 Impressions: 15.9m
Top Ad Types: Facebook (50%) and Instagram (50%)
Top Purchase Channels: Direct (100%)
Top Publishers: Facebook (50%) and Instagram (50%)
Top Industry/Vertical Spenders: PureHealth Research, Ka'Chava (Tribal Nutrition), Pharmavite, LLC., Liquid I.V., Netstle, and Glanbia plc
Top Creative by Spend; see below: (note that not all creatives debuted in 2022).
Other Media Spend Analysis & Breakdown:
Kantar: Google Ads, YouTube Android, youtube.com, print (magazines), OOH, cause marketing, and local broadcast
Current Sponsorships/Partnerships: The Ice Dream Tour
Influencers & Brand Ambassadors: Dominique Moceanu, Trista Sutter (née Rehn), and Ryan Sutter
Current Agency Roster:
- : Creative AOR
- View parent company here.
Insight Sources: Digital spend insights estimated by .