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Accenture Song | Agency Profile, Contacts, AOR, Client Relationships
Service: multi-channel commerce & digital marketing firm
- Main Telephone
- (312) 427-2470
Primary Address
500 West Madison Street
Chicago,
IL
60661
USA
Accenture Song Contacts
Contacts (5/50)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mark K. | Marketing Director | IL | ||||||||||||
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Sample of Related Brands
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| Maria P. | Director, Program | IL | ||||||||||||
| Alex L. | Director, Business Development | IL | ||||||||||||
| Wendy O. | Marketing Director, Strategic Initiatives - Strategy & Consulting | IL | ||||||||||||
| Connie D. | People Engagement Executive, Marketing & Communications | IL | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Millennial, Gen-X Opps: White Claw to launch happy hour sweepstakes amid significant spend increases
Sales Lead: Hard seltzer brand will soon launch a sweepstakes designed to provide curated happy hours for those who missed out on such experiences due to the pandemic.
- The brand will likely:
- Utilize similar experiential work if this launch goes well
- Continue increasing spend
- Target demographic:
- Millennials and Gen-X
- Its national TV ads' target demographic has a male skew.
- Millennials and Gen-X
Additional spending insights:
- Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- YTD spend: WC has allocated roughly $69m toward national TV commercials YTD, more than 4x the roughly $16.4m allocated in all of 2021.
- Last year: The brand ended up allocating around $16.4m toward this channel last year after having only allocated around $1m in 2020.
- 2022 ad programming: WC's 2022 commercials have targeted male sports enthusiasts watching shows such as College Basketball, NBA Basketball, the 148th Kentucky Derby, the 157th Preakness Stakes, and the 154th Belmont Stakes.
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: Since the beginning of 2022, the brand has spent approximately $24.4m on digital ads, 26% more than the approximately $19.4m spent by this point last year.
- YTD data: WC has earned ~2.7b digital impressions YTD via Instagram (30%), desktop video/YouTube (30%), Facebook (29%), Twitter (8%), and desktop display (3%) ads.
- Last year: In 2021, the brand's estimated full-year spend more than doubled to $20.9m from that of $8.3m in 2020.
- Additional channel insights
- The brand works with sports influencers such as pro surfer Hunter Jones, whom the video above features.
Additional agency insights:
- Opportunity: Get in touch soon to see if WC's parent company, , needs brand-specific creative, PR, and/or social media management support.
- Current agency roster:
Insight Sources: Broadcast insights estimated by Pathmatics.