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Allison+Partners | Agency Profile, Contacts, AOR, Client Relationships
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Allison+Partners Contacts
Contacts (5/19)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lisa R. | Partner & President, Consumer Brands | NY | ||||||||||||
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| Jeremy R. | Partner & President, Marketing Innovation - North America | NY | ||||||||||||
| Anne C. | Global Partner & President - North America | NY | ||||||||||||
| Tracey C. | Partner & Executive Director, Operations - U.S. | NY | ||||||||||||
| Andy H. | Co-Founder & Global Vice Chairman | NY | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Gamer Opps: Samsung loses CMO amid national TV spend increase (Score 43)
- Crossan-Matos joined the company in (unspecified month) 2018 and became its SVP and chief marketing, citizenship, and communications officer in April 2021.
- Effective January 2023, though, Crossan-Matos is the CMO at Ulta Beauty.
- The company will likely:
- Need additional marketing support in her absence
- Samsung may especially need support in areas that Crossan-Matos handled, primarily the company's consumer and B2B marketing along with its communications strategy.
- Shift its strategy, especially once it finds a new CMO
- Seek sponsorship opportunities and experiential activations (more here)
- Adjust its spend
- I especially expect Samsung's spend to ramp up to promote the new Snapdragon Pro Series and Earth Day-related cause initiatives.
- Seek new agency partners, especially once it finds a new CMO
- Need additional marketing support in her absence
- Target demographic:
- Millennial and Gen-X men, especially gamers
Additional spending insights:
- Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- 2021-2022 spend: In 2022, the company allocated roughly $14.3m on national TV commercials, a huge increase from the roughly $498.6k allocated in 2021.
- 2022 ad programming: Its 2022 commercials targeted the male-skewed audience of shows such as NBA Basketball, MLB Baseball, MasterChef, The Tonight Show Starring Jimmy Fallon, and the 2022 Billboard Music Awards.
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- 2021-2022 spend: Samsung allocated roughly $285.2m toward this channel last year, a 5% decrease from the roughly $301.3m allocated in 2021.
- 2022 data: In 2022, the company earned around 33.8b digital impressions via Facebook (53%), Instagram (25%), desktop video (13%), desktop display (6%), Twitter (1%), mobile video (1%), and mobile display (1%) ads.
- Additional channel insights
- Samsung invests in cause marketing, radio, Google Ads, print, OOH, and local broadcast.
- The company sponsors podcasts such as The Glen Beck Program, Today, Explained, Stuff You Should Know, Stuff They Don't Want You To Know, and The Matt Walsh Show.
Additional agency insights:
- Opportunity: Get in touch soon to remain top-of-mind when Samsung finds a successor for Crossan-Matos.
- You may especially benefit from offering project-based services for campaign projects designed to bolster awareness of recent initiatives.
- As Samsung continues relying more and more on gaming and digital marketing, digital/social reviews become especially likely.
- Current agency roster:
- : Media and experiential AOR
- : Media AOR
- : Creative and digital AOR
- : Creative AOR
- : Digital AOR
- : PR AOR
- : PR agency partner
- : Creative agency partner
- : Creative agency partner
- : Creative agency partner
- : Creative, digital, and social agency partner
- : Creative, media planning, and social agency partner
- : Experiential agency partner
- : Digital agency partner
Insight Sources: Broadcast insights estimated by Podchaser.