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Zenith Media | Agency Profile, Contacts, AOR, Client Relationships


Service: media services

Main Telephone
(678) 916-4500
Primary Address
384 Northyards Boulevard
Suite 290
Atlanta, GA 30313
USA

Zenith Media Contacts

Contacts (5/18)
Name Title State
Sandra L. Executive Vice President & Chief Talent Officer GA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (678) 916-4500
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 384 Northyards Boulevard
Suite 290
Atlanta, GA
30313
USA
Alexandra C. Vice President, Strategy - Inspire Media Engine GA
Whitney L. Director, Commerce Activation GA
Christina T. Director, Operations GA
Caroline K. Associate Director, Strategy GA

Client Relationships

Current Past

Brand Service From To Media Spend
****'* ********** *****, ***. Media Buying, Media Planning ********
****** Media Buying, Media Planning *
*** ***** & ******* Media Buying, Media Planning *******
******* ****** Media Buying, Media Planning *
****** Media Buying, Media Planning *

See Winmo sales intelligence in action

WinmoEdge

Male Millennial, Gen-Z Opps: Arby's taps CMO from sibling chain (Score 53)


Sales lead: Reach out now because this hire will affect the company's marketing strategy and agency roster. 

  • June.
  • Parent company Buffalo Wild Wings (BWW) to Arby's, effective October 2022. 
    • Patel joined BWW as CMO in September 2020 from Target, where she was the VP of brand management. 
  • Patel will lead Arby's brand strategy, marketing communications, and menu innovation.

**Our researchers are still working to confirm Patel's email address. Please contact Arby's other DMs for the time being.

Arby's target demographic: Gen-Zers & millennials with a male skew

The brand will likely:

  • Revamp marketing strategy
    • Ramp digital spend back up
    • Experiment with new ad channels
  • Review the current agency roster 

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: Arby's spent nearly $80.9m on national TV ads YTD, a 10% increase from $73.8m spent in this channel during the same time period of 2021. 
  • Last year: Full-year spend jumped by 53% from $60.7m in 2020 to $93.2m in 2021.
  • 2022 ad programming: It placed ads during programming such as NFL Football, NBA Basketball, College Basketball, Two and a Half Men, and SportsCenter. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: Arby's spent around $27.5m on digital display ads YTD, just 62% of the $44.2m spent in this channel during the same time period of 2021. 
  • YTD data: 3.3b impressions via Facebook (41%), Instagram (34%), desktop video (16%), Twitter (8%), and desktop display (1%).
  • Last year: Full-year spend equaled $55.7m in 2020 and $56.4m in 2021. 
  • Ad location: It placed 100% of these ads directly onto sites such as facebook.com, instagram.com, youtube.com, twitter.com, and cnn.com. 

Additional channel insights  

  • Arby's also invests in OOH, print, radio, and local broadcast. 

Agency analysis:

Insight Sources: Broadcast insights estimated by Kantar.