Media Edge: Quill launches new campaign
Media Sales Lead: Quill Corporation recently launched the second part of its "The Rewarding Workplace" campaign." This new installation, "Every Order Tells a Story," was made by Shutterstock Studios. It rolled out across organic and paid digital channels such as Meta, GDN LinkedIn, X, Pinterest, and Threats. Reportedly, the "Rewarding Workplace" campaign has reached more than 44m potential new customers.
Key Lead Takeaways: Quill will likely continue rolling out installations for this successful campaign, so reach out soon to secure some of the increasing ad dollars.
Target Demographics: Business DMs
Key Spend Notes:
- Spend shift summary: Digital spend is steadily increasing.
- Planning period: Q1
- Buying period: Q2
Digital Display & Social Media Spend Analysis & Breakdown:
*Note that Pathmatics categorizes Quill under Shopping*
- 2023 YTD Spend: $2m
- STP 2022 Spend: $1.1m
- 2022 FY Spend: $3.8m
- 2021 FY Spend: $119.8k
YTD YOY Spend Increase: 82%
YTD Ad Flight Breakdown:
- Q1 2023 Spend: $942.8k
- Q2 2023 Spend: $705.2k
- Q3 2023 Spend (to date): $385.2k
YTD Impressions: 239,580,700
Top Ad Types: Facebook (57%) and YouTube (29%)
Top Purchase Channels: Direct (99%)
Top Publishers: Facebook (57%) and YouTube (29%)
Top Industry/Vertical Spenders (YTD, by spend): Temu, Amazon, Home Depot, Shein, Walmart, Kroger, and Chewy
Top Creative by Spend; see below: (note that not all creatives debuted in 2023).
Other Media Spend Analysis & Breakdown:
Vivvix: Google Ads along with print (newspapers), digital, local broadcast, OOH, radio, TikTok (though barely), Facebook, Instagram, and online video (via Youtube Android and Youtube.com) ads
Top Sponsored Podcasts: High Rollers DnD
Current Agency Roster:
- Shutterstock Studios: Creative agency partner (at least for this campaign project)
Insight Sources: Digital spend insights estimated by Pathmatics; additional channel insights estimated by Vivvix; podcast insights by Podchaser.
