B2B Opps: CrossMed taps first CMO, starts investing in digital display (Score 70)

Sales Lead: CrossMed Healthcare named Sara Orr as its first-ever CMO in July 2023.

• Before her most recent stint as the founder and CEO at Omnio Marketing, Orr served as the marketing director at Fusion Medical Staffing.
• The company will likely:
  • Implement strategy shifts
  • Continue ramping up digital display spend
  • Make forays into additional ad channels
  • Conduct agency reviews
• Target demographic: 
  • Business DMs in the healthcare industry, especially those in and around NE (the state Nebraska, not the Northeast)

Additional spending insights:

• Digital display insights (digital display ad spend and placement)
  • YTD spend: CrossMed made its first foray into digital display earlier in 2023 and has thus far spent roughly $2.3k on the channel.
  • YTD data: This year's spend has gone toward programmatic ads placed via Google Display Network onto omaha.com.  

Additional agency insights:

• Opportunity: Reach out soon to see if CrossMed seeks new agency partners following this hire.
  • ​​​​​​​An advantage may go to those whose PR services can build brand awareness.
• Current agency roster:
  • No current agency relationships yet confirme​​​​​​​d

Insight Sources: Digital display spend insights estimated by Adbeat.