ReadiVet hires CMO as it prepares to expand (Score 66)

Sales lead: Reach out if you can help this brand build initial awareness. 

• Readivet appointed Gabrielle Hannafan as, I believe, its first CMO in June 2023.
• Hannafan joins from Sarah Cannon Research Institute, where she served as marketing & communications AVP.
• In her new role, Hannafan is responsible for all of ReadiVet's marketing initiatives as it prepares to expand. 
• ReadiVet launched in 2019 and offers in-home veterinary services.

Target demographic: Pet parents in Dallas, Atlanta, and Nashville

The company will likely:

• Start investing in national advertising
• Expand into other cities 
• Seek agency partners

Spending analysis:

• No spend data has been reported for ReadiVet by iSpot, Adbeat, or Pathmatics. 

Agency analysis:

• Opportunity: Get in touch now to be top-of-mind with the new CMO.
  • I advise readers to offer PR/communications assistance first.
  • Focus your pitches on helping ReadiVet increase awareness and expand.