Check Point Software Technologies loses marketing chief (Score 32)
Sales lead: Keep an eye on this company because a CMO hire will affect its marketing strategy. .png)
- Check Point Software Technologies (CP) lost its CMO of over six years, Peter Alexander, earlier this year.
- Alexander is now the CMO of Fastly.
- During his tenure with CP, Alexander led go-to-market strategy, demand generation, and brand awareness.
- We will be sure to update you as soon as a replacement is announced.
Target demographic: Businesses and governments that need cyber security services
Once it hires a new CMO, the company will likely:
- Experiment with new ad channels
- Outsource some marketing duties to agency partners
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: CP spent about $7.9k on digital display ads YTD, up from $1.4k spent in this channel during the same time period of 2022.
- YTD data: 398.5k impressions via desktop display (93%) and mobile display (7%).
- 2021-2022 spend: Full-year spend dropped from $29.2k in 2021 to $3.3k in 2022.
- Ad location: It placed 100% of these ads directly onto sites such as bloomberg.com, crn.com, and wsj.com.
Agency analysis:
- Opportunity: Start working on your pitches so that you can reach out as soon as CP hires a new CMO.
- CP does not currently work with any agencies to the best of my knowledge.
Insight Sources: Digital spend insights estimated by Pathmatics.
