BRUNT Workwear hires first CMO (Score 56)

Sales lead: Get in touch if you can help this emerging brand build initial awareness. 

• BRUNT Workwear hired Tim Linberg as CMO, effective July 2023.
• Lingberg joins from NOBULL, where he served as chief strategy officer. 
• I believe Linberg is BRUNT's first-ever CMO. 
• BRUNT launched in 2020 and produces work boots. 

Target demographic: Millennial blue-collar workers

The company will likely:

• Keep ramping up digital ad spend
• Diversify digital ad placement
• Outsource some marketing duties to agency partners

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

• YTD spend: BRUNT spent about $2.6m on digital display ads YTD, a significant increase from $847.5k spent in this channel during the same time period of 2022. 
• YTD data: 371m impressions via Facebook (67%) and Instagram (33%). 
• 2021-2022 spend: Full-year spend skyrocketed from $395.9k in 2021 to $2.1m in 2022. 
• Ad location: It placed 100% of these ads directly onto facebook.com and instagram.com. 

Agency analysis:

• Opportunity: Reach out to the new CMO now to secure top priority.
  • We have not confirmed any agency relationships for this company. 

Insight Sources: Digital spend insights estimated by Pathmatics.