Female Opps: August taps first marketer, surpasses FY 2022 digital spend (Score 72)

Sales Lead: August recently appointed Diane Lewis as its new top marketer, effective June 2023.

• Lewis is now the company's first-ever marketer and previously served in the same role at Everden.
• She is now focused on expanding August's retail presence and channels.
• Current distribution partners include Target, into which August expanded in March 2023.
• August donates 1% of all D2C sales toward various non-profits, which leads me to believe it will utilize cause marketing.
• The company will likely:
  • Shift strategy
  • Continue increasing spend
  • Conduct agency reviews
• Target demographic: 
  • B2C: Gen-Z and millennial women
  • B2B: Potential distribution partners

Additional spending insights:

• Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
  • YTD spend: So far this year, August has spent approximately $544.4k on digital ads, already 46% more than the approximately $372.4k spent within the same timeframe of 2022.
  • YTD data: The period care company has earned roughly 79.1m digital impressions YTD, 81% via Instagram ads and 19% via Facebook ads.
  • Last year: In 2022, August's estimated full-year spend increased by 73% to $372.4k from that of $214.8k in 2021.

Additional agency insights:

• Opportunity: Get in touch soon to see if any roster shifts follow this agency appointment.
• Current agency roster:
  • No current agency relationships yet confirmed

Insight Sources: Digital spend insights estimated by Pathmatics.