BrainCheck hires marketing VP, CEO amid YTD spend declines (Score 52)

Sales lead: This hire will affect the company's marketing strategy & may lead to agency appointments. 

• BrainCheck hired Chelsea Dugan as marketing VP, effective July 2023.
  • Dugan most recently served as senior director of downstream marketing & strategy at iCAD.
  • In her new role, Dugan is tasked with creating a new marketing strategy to boost brand equity and growth. 
• The company also hired Kim Rodriguez as CEO in March 2023.
  • Rodriguez previously served as president, CEO, & co-founder of Acessa. 

Target demographic: Boomers & Gen-Xers

The company will likely:

• Outsource some marketing duties to agency partners
• Increase ad spend
• Diversify digital ad placement

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

• YTD spend: BrainCheck spent nearly $3k on digital display ads YTD, a significant decrease from $13.4k spent in this channel during the same time period of 2022. 
• YTD data: 249.6k impressions via video ads. 
• 2021-2022 spend: Full-year spend jumped from $2.4k in 2021 to $14k in 2022. 
• Ad location: It placed 100% of these ads video ads onto youtube.com. 

Agency analysis:

• Opportunity: This marketing VP hire may lead to agency appointments, so reach out now to be top-of-mind.
  • We have not confirmed any agency relationships for BrainCheck.

Insight Sources: Digital spend insights estimated by Adbeat.