Digital B2B Opps: HackerRank loses CMO (Score 34)
Sales lead: Keep an eye on this company so that you are prepared to reach out once it hires a new CMO. .png)
- HackerRank currently has a vacancy at the CMO spot.
- Monica Ohara, whom we told you about last August, is now the growth marketing VP at Shopify.
- We will be sure to update you as soon as any news surfaces.
Target demographic: Businesses that need hiring assistance
Once it hires a new CMO, the company will likely:
- Increase digital ad spend
- Try new ad channels
- Seek agency assistance
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: HackerRank has not allocated any budget toward digital display ads YTD.
- 2021-2022 spend: Full-year spend jumped from $300 in 2021 to $26k in 2022.
- 2022 data: 8.2m impressions via desktop display (92%) and mobile display (8%).
- Ad location: It placed 93% of these ads through multiple indirect channels onto sites such as stackoverflow.com, hometalk.com, adroidauthority.com, seriouseats.com, and yahoo.com. It placed 7% of these ads directly onto asp.net and yahoo.com.
Agency analysis:
- Opportunity: CMO hires are the number one sign of upcoming agency appointments, so start working on your pitches now.
- HackerRank does not currently have any agency partners to the best of my knowledge.
Insight Sources: Digital spend insights estimated by Pathmatics.
