Non-Profit Opps: SoundExchange taps top marketer (Score 54)

Sales Lead: In March 2023, SoundExchange selected Stephanie Werner as its new brand marketing and industry relations SVP.

• Werner joined the company in August 2021 as its brand marketing and industry engagement VP.
• Prior to that, she was the VP and head of global marketing at Global Citizen.
• In her new role, Werner seems to have succeeded Esther Mireya Tejeda, who stepped down as SoundExchange's top marketer in August 2022.
• The company will likely:
  • Shift strategy
  • Start investing in digital ads again
  • Seek new agency partners
• Target demographic: 
  • Music creators

Additional spending insights:

• Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
  • SoundExchange hasn't utilized digital advertising since 2018 but may do so under its new top marketer. 

Additional agency insights:

• Opportunity: Get in touch soon to see if SoundExchange is in search of new agency partners following this promotion.
• Current agency roster:
  • ​​​​​​​No current agency relationships yet confirmed

Insight Sources: Digital spend insights estimated by Pathmatics.