Decision Makers on the Move Recap: Week of February 6 - 10, 2023

Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week. 

Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window. 

All of our decision maker shift reports can also be accessed under “Industry Analysis” and  “Agency Opportunities" within “Prospecting Triggers” once it moves off the front page of the site.

 

Company/Brand
Contact
Title
VAI Score?
Start Date
External Hire?
Edge Lead
Previous Experience
Aaron's
Kaylin Durham
Chief Marketing & Digital Officer
43
12/2022
No
Edge Lead
Sr. Digital Strategy Manager - Aaron's
Aflac
Garth Knutson
CMO
44
01/2023
No
Edge Lead
Interim Marketing Head - Aflac
Bolt
Meg Ciarallo
Marketing SVP
71
01/2023
No
Edge Lead
Marketing VP - Tally
CommVault
Anna Griffin
CMO
71
01/2023
Yes
Edge Lead
CMO - Intercom
Dataiku
Ren Lee
Americas Marketing SVP
36
01/2023
Yes
Edge Lead
Sr. Director & Global Demand Generation Head - SailPoint
DocuSign
Robert Chatwani
President & Growth GM
49
01/2023
Yes
Edge Lead
CMO - Atlassian
Fanatics
Nick Bell
CEO
63
01/2023
Yes
Edge Lead
Google Search Lead - Google
Groupon
Joe Grusman
CMO
54
01/2023
Yes
Edge Lead
CMO - OfferPad
Hazelcast
Jakki Glivicky Geiger
CMO
67
01/2023
Yes
Edge Lead
CMO - Pyramid Analytics
Lamps Plus
David Luebke
CMO
76
01/2023
Yes
Edge Lead
Marketing VP - Build.com
Lobos 1707
Cindy Wang-Simms
CMO
59
12/2022
Yes
Edge Lead
Marketing VP - Kona (Anheuser-Busch)
MINDBODY
Zachary Apter
CMO
65
12/2022
No
Edge Lead
Consumer Revenue & Growth SVP - MINDBODY
My/Mochi
Bridgette Wolf
CMO
59
01/2023
Yes
Edge Lead
VP & Global Head of SnackFutures - Mondelez International
OWYN
Julia Perez
CMO
52
01/2023
No
Edge Lead
Marketing VP - OWYN
SevenRooms
Josh Todd
CMO
69
12/2022
Yes
Edge Lead
CMO - MIINDBODY
SevenRooms
Katelyn Andrews
Content Marketing Manager
69
08/2022
Yes
Edge Lead
Senior Marketing Manager - Aidentified
SevenRooms
Evan Riley
Brand Content Manager
69
10/2022
Yes
Edge Lead
Marketing & Demand Generation Specialist - Tellius
Simply Good Foods
Geoff Tanner
President, COO, & CEO
68
07/2023
Yes
Edge Lead
Chief Commercial & Marketing Offcer - J.M. Smucker Co.
TelevisaUnivision
Jennifer Rogers
Consumer & Corporate Marketing EVP
71
01/2023
No
Edge Lead
Consumer & Corporate Marketing VP - TelevisaUnivision
Tillamook
Drew Jameson
Omni-Shopper Marketing Senior Manager
11
07/2022
Yes
Edge Lead
Commerce Marketing Manager - Conagra Brands
Tillamook
Katie MacDonald
Integrated Marketing Strategy Director
11
10/2022
Yes
Edge Lead
Marketing & eCommerce Head - Looptworks
Tillamook
Bridget Zadoff
Creative Strategy Director
11
12/2022
Yes
Edge Lead
Operations & Brand Direction Director - Adidas