Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week.
Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window.
All of our decision maker shift reports can also be accessed under “Industry Analysis” and “Agency Opportunities" within “Prospecting Triggers” once it moves off the front page of the site.
Company/Brand |
Contact |
Title |
VAI Score? |
Start Date |
External Hire? |
Edge Lead |
Previous Experience |
Aaron's |
Kaylin Durham |
Chief Marketing & Digital Officer |
43 |
12/2022 |
No |
Edge Lead |
Sr. Digital Strategy Manager - Aaron's |
Aflac |
Garth Knutson |
CMO |
44 |
01/2023 |
No |
Edge Lead |
Interim Marketing Head - Aflac |
Bolt |
Meg Ciarallo |
Marketing SVP |
71 |
01/2023 |
No |
Edge Lead |
Marketing VP - Tally |
CommVault |
Anna Griffin |
CMO |
71 |
01/2023 |
Yes |
Edge Lead |
CMO - Intercom |
Dataiku |
Ren Lee |
Americas Marketing SVP |
36 |
01/2023 |
Yes |
Edge Lead |
Sr. Director & Global Demand Generation Head - SailPoint |
DocuSign |
Robert Chatwani |
President & Growth GM |
49 |
01/2023 |
Yes |
Edge Lead |
CMO - Atlassian |
Fanatics |
Nick Bell |
CEO |
63 |
01/2023 |
Yes |
Edge Lead |
Google Search Lead - Google |
Groupon |
Joe Grusman |
CMO |
54 |
01/2023 |
Yes |
Edge Lead |
CMO - OfferPad |
Hazelcast |
Jakki Glivicky Geiger |
CMO |
67 |
01/2023 |
Yes |
Edge Lead |
CMO - Pyramid Analytics |
Lamps Plus |
David Luebke |
CMO |
76 |
01/2023 |
Yes |
Edge Lead |
Marketing VP - Build.com |
Lobos 1707 |
Cindy Wang-Simms |
CMO |
59 |
12/2022 |
Yes |
Edge Lead |
Marketing VP - Kona (Anheuser-Busch) |
MINDBODY |
Zachary Apter |
CMO |
65 |
12/2022 |
No |
Edge Lead |
Consumer Revenue & Growth SVP - MINDBODY |
My/Mochi |
Bridgette Wolf |
CMO |
59 |
01/2023 |
Yes |
Edge Lead |
VP & Global Head of SnackFutures - Mondelez International |
OWYN |
Julia Perez |
CMO |
52 |
01/2023 |
No |
Edge Lead |
Marketing VP - OWYN |
SevenRooms |
Josh Todd |
CMO |
69 |
12/2022 |
Yes |
Edge Lead |
CMO - MIINDBODY |
SevenRooms |
Katelyn Andrews |
Content Marketing Manager |
69 |
08/2022 |
Yes |
Edge Lead |
Senior Marketing Manager - Aidentified |
SevenRooms |
Evan Riley |
Brand Content Manager |
69 |
10/2022 |
Yes |
Edge Lead |
Marketing & Demand Generation Specialist - Tellius |
Simply Good Foods |
Geoff Tanner |
President, COO, & CEO |
68 |
07/2023 |
Yes |
Edge Lead |
Chief Commercial & Marketing Offcer - J.M. Smucker Co. |
TelevisaUnivision |
Jennifer Rogers |
Consumer & Corporate Marketing EVP |
71 |
01/2023 |
No |
Edge Lead |
Consumer & Corporate Marketing VP - TelevisaUnivision |
Tillamook |
Drew Jameson |
Omni-Shopper Marketing Senior Manager |
11 |
07/2022 |
Yes |
Edge Lead |
Commerce Marketing Manager - Conagra Brands |
Tillamook |
Katie MacDonald |
Integrated Marketing Strategy Director |
11 |
10/2022 |
Yes |
Edge Lead |
Marketing & eCommerce Head - Looptworks |
Tillamook |
Bridget Zadoff |
Creative Strategy Director |
11 |
12/2022 |
Yes |
Edge Lead |
Operations & Brand Direction Director - Adidas |