Campaign Imminent: ZeroBounce about to relaunch after tapping new CMO (Score 59)

Sales Lead: ZeroBounce is about to relaunch as ZeroBounce 2.0.

• The updated platform is now SOC 2 Type 2 compliant and ISO/IEC 270001 certified and integrated with Okta identity protection services.
• Reportedly, ZeroBounce's email validation service accuracy has increased from 95% to 99%.
• The company will likely:
  • Continue ramping up spend to support the relaunch
  • Shift its strategy and conduct agency reviews under a new CMO (more below)
• Target demographic: 
  • Business decision-makers

Recent leadership shifts:

• This announcement comes less than a year after ZeroBounce named Anne Ghaltchi as its first-ever CMO in June 2022.
  • ​​​​​​​Ghaltchi joined the company in July 2021 as its digital media director.

Additional spending insights:

• Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
  • 2021-2022 spend: In 2022, ZeroBounce's approximate full-year spend skyrocketed to $292.3k from that of $11k in 2021.
  • 2022 data: The company earned roughly 18.4m digital impressions last year via desktop display (92%) and mobile display (8%) ads.
    • ​​​​​​​ZeroBounce placed most of last year's digital ads site direct onto destinations such as engadget.com (58%), pcworld.com, forbes.com, inc.com, and biblegateway.com.
• Additional channel insights  
  • The company utilizes Facebook and online video (Youtube.com) ads.

Additional agency insights:

• Opportunity: CMO promotions can lead to agency reviews, so reach out soon to get on Ghaltchi's radar.
• Current agency roster:
  • ​​​​​​​No current agency relationships yet confirmed

Insight Sources: Digital spend insights estimated by Pathmatics; additional channel insights estimated by Vivvix.