Digital B2B Opps: Zenoti promotes marketing DM (Score 52)
Sales lead: This promotion could lead to agency appointments or spend shifts, so keep an eye on this
company.
- Zenoti promoted Matt Baer to sales & marketing SVP in December 2022.
- Baer joined the company in 2021 as sales VP.
- Prior to that, he served as sales and marketing VP at Prevedere.
Additional recent DM shifts:
- Elizabeth Galloway was named marketing manager in November 2022.
- Reagan Logsdon joined as senior product marketing manager in June 2022.
- Alexander Hund also joined as senior product marketing manager in July 2022.
Zenoti's target demographic: Spa & salon businesses
The company will likely:
- Outsource some marketing duties to agency partners
- Increase ad spend
- Diversify ad placement
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- 2022 spend: Zenoti spent around $14.5k on digital display ads in 2022.
- 2022 data: 1.7m impressions via Instagram (51%), Facebook (26%), and desktop display (24%).
- 2020-2021 spend: Full-year spend jumped from $6.8k in 2020 to $131.2k in 2021.
- Ad location: It placed 100% of these ads directly onto sites such as instagram.com, facebook.com, womenshealthmag.com, trendymatter.com, and rogerebert.com.
Agency analysis:
- Opportunity: Reach out to the new marketing DMs to pitch your services.
- Zenoti does not currently work with any agencies to the best of my knowledge.
- I recommend offering PR/communications assistance.
Insight Sources: Digital spend insights estimated by Pathmatics.
