Digital B2B Opps: Kobiton hires CMO, CEO (Score 62)
Sales lead: CMO hires commonly lead to spend shifts and agency appointments. .png)
- Kobiton named Matt Klassen CMO in December 2022.
- Klassen joins from Parasoft, where he held the same position.
- Sean Barry joined the company as CEO in November 2022.
- Barry most recently served as COO of Rent.
Kobiton's target demographic: Businesses that need app testing services
The company will likely:
- Increase digital ad spend
- Invest in new marketing channels
- Seek agency assistance
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- 2022 spend: Kobiton spent around $37.2k on digital display ads in 2022.
- 2022 data: 2.9m impressions via desktop display (95%), mobile display (4%), and Twitter (1%).
- 2020-2021 spend: Full-year spend increased by 49% from $40.5k in 2020 to $60.5k in 2021.
- Ad location: It placed 96% of these ads directly onto sites such as dmv.org, diply.com, theatlantic.com, freeonlinegmes.com, and signupgenius.com. It placed 4% of these ads through multiple indirect channels onto sites such as minecraftforum.net, factable.com, hearthpwn.com, carcompliants.com, and appspot.com.
Agency analysis:
- Opportunity: Reach out to the new CMO now to be top-of-mind.
- We have not confirmed any agency relationships for this company.
Insight Sources: Digital spend insights estimated by Pathmatics.
