Sales Lead: After twenty years of being with Texas Roadhouse (TR), CMO S. Chris Jacobsen has parted ways with the company. The company first hired Jacobsen in 2011, and it promoted him to CMO in 2016. TR has yet to announce a reason for the departure and/or a replacement, but we will of course keep you updated. The company will likely: Need additional marketing assistance in his absence Shift strategy and spend Seek new agency partners Target demographic:  ...

Sales Lead: CrossMed Healthcare named Sara Orr as its first-ever CMO in July 2023. Before her most recent stint as the founder and CEO at Omnio Marketing, Orr served as the marketing director at Fusion Medical Staffing. The company will likely: Implement strategy shifts Continue ramping up digital display spend Make forays into additional ad channels Conduct agency reviews Target demographic:  Business DMs in the healthcare industry, especially those in ...

Sales Lead: Georgia Natural Gas (GNG) recently appointed Tailfin as its strategy and creative AOR. As AOR, the agency will now handle and drive strategy, creative execution, and messaging. Tailfin will reportedly launch new campaign creative for GNG later in 2023. The agency's ECD, Alex Saiz, will lead this account and will focus on explaining benefits and pricing in a way that makes sense instead of dressing up its offering in "cliches or cutesy campaigns," per Tailfin founder Greg...

Sales Lead: Kristen Zucks Didier joined Denny's as its marketing VP in July 2023. Zucks Didier joined from CEC Entertainment, where she served as the senior brand strategy director. Now, she leads Denny's brand strategy, guest insights, and marketing planning. The company will likely: Adjust strategy Keep increasing national TV spend Return to higher digtal spend Seek new agency partners Target demographic:  Millennials and Gen-X Additional r...

Sales Lead: The Las Vegas Raiders assigned its top marketing role, that of marketing SVP, to Kristen Banks, effective July 2023. Banks was previously the VP of digital product marketing for the Ultimate Fighting Championship. The Raiders have rolled out several new initiatives uh as LEED Gold Certification at Allegiant Stadium, premium 2023-season suite options, and an innovative partnership with nZero. The nZero deal allows the possibility to track Allegiant Stadium's water co...

Sales Lead: Complete with a new voice, restaurant chain Krystal is working on a comeback. On Twitter, Instagram, and TikTok, guests developed the brand's new tagline, "Now You Know." Krystal will continue utilizing conversational, interactive, real-time social media efforts to bolster online engagement. The brand's leadership wants it to become more mainstream, which will likely entail expansion efforts outside of the SE, where most of its currently operating restaurants...

Media Sales Lead: Quill Corporation recently launched the second part of its "The Rewarding Workplace" campaign." This new installation, "Every Order Tells a Story," was made by Shutterstock Studios. It rolled out across organic and paid digital channels such as Meta, GDN LinkedIn, X, Pinterest, and Threats. Reportedly, the "Rewarding Workplace" campaign has reached more than 44m potential new customers. Key Lead Takeaways: Quill will likely continue rolling out installations for this succ...

Sales Lead: TikTok recently parted ways with its former global brand and creative head, Katie Riccio Puris. For the last two years, she has guided TikTok's consumer marketing by crafting regional and global brand campaigns, leading owned and sponsored events, and developing creative work that supports sports and entertainment partnerships. Riccio Puris's role also involved managing and streamlining global and regional agency relationships. The brand will likely: Need addition...

Sales Lead: In June 2023, Laura Merritt joined Diageo as the CMO of its beer business and the SVP of its convenience business. Merritt joined from Tacombi, where she was most recently a president. Before her hire at Tacombi, she was the marketing, new ventures, and innovation VP at KIND. The company will likely: Implement additional strategy shifts Ramp up spend Conduct agency reviews Target demographic:  Millennials and Gen-X ...

Media Sales Lead: VistaPrint recently launched a campaign made by Ryan Reynolds' Maximum Effort. The campaign shows the wide variety of the custom marketing services VistaPrint provides. It also seamlessly fits VistaPrint with a made-up brand (Dragon Jerky - but don't worry; no dragons were harmed) and Wrexham. VistaPrint recently expanded its partnership with Wrexham, which has lately been on a pre-season US tour. The company was the club's sleeve sponsor in 2022 but has now elevated to i...