Back to All Agencies

Alison Brod Public Relations | Agency Profile, Contacts, AOR, Client Relationships


Service: public relations firm

Main Telephone
(212) 230-1800
Primary Address
440 Park Avenue South
12th Floor
New York, NY 10016
USA

Alison Brod Public Relations Contacts

Contacts (5/14)
Name Title State
Jodi S. Principal NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (212) 230-1800
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 440 Park Avenue South
12th Floor
New York, NY
10016
USA
Alison B. Founder & President NY
Aliza B. Chief Operations Officer NY
Annie W. Senior Director, Accounts NY
Michelle D. Senior Director, Beauty & Influencer NY

Client Relationships

Current Past

Brand Service From To Media Spend
******* Public Relations *
***** *** & ****** Public Relations *****
***** ***, ***. Public Relations ********
******* ********* ******* Public Relations ********
***********.*** Public Relations ******

See Winmo sales intelligence in action

WinmoEdge

Male Opps: Burger King taps new CMO amid significant digital spend increase (Score 78)


Sales Lead: 

  • O'Toole was previously the CMO of Mountain Dew brand.
    • During his 14-year tenure at PepsiCo, O'Toole also held various marketing roles at other brands such as Doritos and Cheetos.
  • At BK, O'Toole succeeds Ellie Doty, the former CMO who departed in November 2021.
    • Since then, Yosef Hojchman has served as interim CMO, but he left earlier in January 2023 to become the CMO role at sibling brand Firehouse Subs.
  • The brand will likely:
    • Continue digitization efforts under its relatively new CDO, Thibault Roux.
    • Continue shifting its strategy
    • Keep increasing its spend
    • Conclude its US PR AOR search
    • Seek additional new agency partners
  • Target demographic: 
    • Primary: Gen-Z and millennials with a male skew
    • Secondary: Gen-X with a male skew

Strategy insights: 

  • O'Toole will now lead BK's marketing initiatives, which include growing its traffic, accelerating its sales growth, and improving its guest experience.
    • These efforts support BK's $400m "Reclaim the Flame" initiative, which the brand announced in September 2022.
    • The "Reclaim the Flame" campaign reportedly envisions $120m in additional ad spending in 2023-2024 in order to reinvigorate franchisees and catch back up from recent years' losses to competitors such as Wendy's.
  • O'Toole may start out switching his beverage allegiance since BK serves Coke, not PepsiCo.
  • Right now, BK is working to return to longtime strengths such as flame-grilling and "Have It Your Way," both of which have been featured in new ads from the brand's new creative AOR, .
  • BK has a general brand overhaul underway, which also involves modernizing its restaurants and technology, including its Royal Perks loyalty program.

Additional spending insights:

  • Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
    • 2021-2022 spend: In 2022, BK ended up spending approximately $201.7m on national TV commercials, a slight (3%) increase from the approximately $195.3m spent in 2021.
    • 2022 ad programming: Its 2022 commercials targeted male sports enthusiasts watching shows such as NFL Football, NBA Basketball, College Football, SportsCenter, and The Big Bang Theory.
  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • 2021-2022 spend: The fast-food chain allocated roughly $59m toward digital ads last year, almost double the roughly $33.6m allocated in 2021.
    • 2022 data: Last year, BK earned around 4.7b digital impressions via desktop video/YouTube (59%), Facebook (18%), mobile video (10%), Instagram (10%), and Twitter (3%) ads.
  • Additional channel insights  
    • The brand utilizes Google Ads, OOH, print (though barely), radio, and local broadcast.
    • BK sponsors podcasts such as Brooke and Jeffrey, The Hauraki Big Show, NBA Today, and Around the Horn.

Additional agency insights:

Insight Sources: Broadcast insights estimated by Podchaser.