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Allen & Gerritsen | Agency Profile, Contacts, AOR, Client Relationships


Service: integrated

Main Telephone
(857) 300-2000
Primary Address
Two Seaport Lane
Seventh Floor
Boston, MA 02210
USA

Allen & Gerritsen Contacts

Contacts (5/22)
Name Title State
Andrew G. Chief Executive Officer MA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (857) 300-2000
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Two Seaport Lane
Seventh Floor
Boston, MA
02210
USA
Kevin O. Chief Technology Officer MA
Jen P. Chief Creative Officer MA
Kevin S. Chief Financial Officer MA
Celso S. Associate Art Director MA

Client Relationships

Current Past

Brand Service From To Media Spend
********* ********** ** ************* Creative *******
****** ******** ********* Media Buying, Media Planning *
******* **** *********** Public Relations, Media Buying, Media Planning ******
***** ******** **********, ***. Media Buying, Media Planning ******
******* ***** Creative *

See Winmo sales intelligence in action

WinmoEdge

Tourism Opps: Meet Boston rebrands, launches campaign (Score 61)


Sales lead: Reach out to score some of these extra campaign ad dollars & to offer agency assistance. 

  • The Greater Boston Convention & Visitors Bureau has rebranded as Meet Boston (MB).
  • It is launching an accompanying ad campaign with the tagline "Boston Never Gets Old."
  • MB's creative AOR Allen & Gerritsen, which we told you about in July, created the campaign. 
  • The budget is reportedly $7m and it will be supported by billboards, digital, & broadcast ads. 

MB's target demographic: Millennial tourists 

The organization will likely:

  • Significantly increase ad spend and promotional efforts throughout the duration of the campaign
  • Seek additional agency assistance

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: MB spent around $25.1k on digital display ads YTD. 
  • YTD data: 4m impressions via desktop display (90%) and mobile display (10%). 
  • Last year: Full-year spend fell by 58% from $131.3k in 2020 to $54.9k in 2021. 
  • Ad location: It placed 70% of these ads directly onto sites such as bostonglobe.com, instinctmagazine.com, genius.com, yahoo.com, and newengland.com. It placed 30% of these ads through multiple indirect channels onto sites such as expedia.com, yahoo.com, quizlet.com, msn.com, and ask.com. 

Agency analysis:

  • Opportunity: MB tapped Allen & Gerritsen earlier this year, so reach out to see if it needs any more assistance.
    • I recommend offering PR, media, digital, & social media help. 
  • Current roster: Allen & Gerritsen: Creative AOR

Insight Sources: Digital spend insights estimated by Pathmatics.