Back to All Agencies

Zenith Media | Agency Profile, Contacts, AOR, Client Relationships


Service: media buying & planning

Main Telephone
(310) 551-3500
Primary Address
3211 Olympic Boulevard
Santa Monica, CA 90404
USA

Zenith Media Contacts

Contacts (5/19)
Name Title State
Michelle M. Director, Global Business Operations CA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (310) 551-3500
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 3211 Olympic Boulevard

Santa Monica, CA
90404
USA
Veronika K. Director, Local Activation CA
Joseph D. Media Planner Supervisor CA
Marquise G. Supervisor, Strategy - Tik Tok CA
Esther l. Associate Director, Programmatic Precision CA

Client Relationships

Current Past

Brand Service From To Media Spend
**** ******* ********* Media Buying, Media Planning *****
***** *******, ***. Media Buying, Media Planning ********
******* **** ********* Media Buying, Media Planning *
******* ********** ********* Media Buying, Media Planning *
******* ********* *****, ***. Media Buying, Media Planning ********

See Winmo sales intelligence in action

WinmoEdge

TikTok hires global head of marketing amid spend decreases (Score 59)


Sales lead: This hire will affect the company's marketing strategy and agency roster. 

  • TikTok appointed Kate Jhaveri global head of marketing, effective November 2022.
  • Jhaveri most recently served as the NBA's CMO. 
  • This fills the vacancy we told you about in January. 

TikTok's target demographic: Gen-Z & millennials

The company will likely:

  • Start ramping ad spend back up
  • Experiment with new channels
  • Review the agency roster

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: TikTok spent nearly $16.4m on national TV ads YTD, a 26% decrease from $22.3m spent in this channel during the same time period of 2021. 
  • Last year: Full-year spend fell by 17% from $33.7m in 2020 to $28.1m in 2021. 
  • 2022 ad programming: It placed ads during programing such as NBA Basketball, Diners, Drive-Ins and Dives, SportsCenter, America's Got Talent, and Guy's Grocery Games. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: TikTok spent approximately $15.5m on digital display ads YTD, just 17% of the $92m spent in this channel during the same time period of 2021. 
  • YTD data: 2b impressions via mobile display (41%), desktop video (28%), Facebook (19%), Instagram (9%), and desktop display (4%). 
  • Last year: Full-year spend jumped from $48.2m in 2020 to $102.4m in 2021. 
  • Ad location: It placed 92% of these ads directly onto sites such as youtube.com, facebook.com, instagram.com, twitch.tv, and drugs.com. It placed 8% of these ads indirectly through Google AdX+AdSense and BuzzFeed Sponsored onto sites such as ebay.com, accuweather.com, foxnews.com, answers.com, and buzzfeed.com. 

Agency analysis: 

  • Opportunity: Start reaching out to the new marketing leader now to be top-of-mind. 
  • Current roster:

Insight Sources: Broadcast insights estimated by Pathmatics.