Sales lead: Contact the new marketing VP to offer ad space & agency services.  Fresh Del Monte (FDM) hired Melissa Mackay as NA marketing VP in June 2023. Mackay most recently served as senior director of marketing & product development of F&S Fresh Foods.  This fills the vacancy we told you about in April.  Target demographic: Primary shoppers/moms (Gen-X & millennial women) The company will likely: Keep ramping digital spend back up Try new ad channels Review the...

Sales lead: Reach out if you can help this company reach younger consumers.  Ikea is targeting Gen-Z students with its new back-to-college campaign.  The push includes multiple anime videos with the tagline, "Find Your Slice of Life This Semester." The videos show how Ikea's products can help students organize their dorm rooms.  Ogilvy-New York created the ads, which will run on TikTok. Target demographic: Ikea is targeting Gen-Z college students with this campaign, but Gen-X...

Sales lead: This hire will directly impact the company's marketing strategy & agency roster.  Yahoo brought in Tressie Lieberman as CMO in July 2023. Lieberman joins from Chipotle, where she served as digital marketing & off-premise VP. At Yahoo, she is tasked with leading global marketing, brand positioning, user acquisition, and customer engagement.  Target demographic: Gen-X & millennial men The company will likely: Keep increasing digital spend Try new ad channel...

Sales lead: This appointment may lead to additional agency hires, so get in touch now to secure top priority.  Focus Brands (FB) selected Chemistry as its first organic social content AOR. The remit includes Auntie Anne's, Carvel, Cinnabon, Jamba, Moe's Southwest Grill, McAlister's, and Schlotzsky's. Chemistry has already released its first work with more planned for the coming months.  Target demographic: Millennials The company will likely: Ramp up social media conte...

Sales lead: Reach out if you can help this company promote its upgraded loyalty program.  Del Taco (DT) recently rolled out some improvements to its loyalty program, Del Yeah!.  DT wanted Del Yeah! members to be able to earn rewards points faster and more easily.  Members can also level up through different tiers based on purchases and other activities.  DT also replaced its physical frequency punch cars with a digital version.  It is currently promoting the updates through in-s...

Sales Lead: Mimecast recently named Noble People NY as its lead global media agency partner. The agency will provide support for Mimecast's paid media initiatives as part of its broader marketing strategy. Noble People's first campaign for Mimecast will reportedly launch in the US and UK in Fall 2023. We predicted that agency reviews would follow last year's appointment of CMO Norman Guadagno. The company will likely: Launch a new campaign soon Implement strategy shifts ...

Sales Lead: In an effort to reach younger, more health-conscious audiences, Bit-O-Honey (BOH) just rolled out a rebrand. This move closely follows a recent acquisition and roster shift. Spangler recently acquired BOH and soon hired Young & Laramore to reposition and rebrand the brand. The company will likely: Roll out new work Implement additional strategy shifts Keep increasing digital spend Make additional roster shifts Target demographic:  ...

Sales Lead: In a new campaign for Delta Vacations (DV), Delta promotes its SkyMiles service. "Vacation Harder" was made by two seemingly new agency partners, partners + napier and Digitas. The company will likely: Launch additional new work Return to higher spend Implement strategy shifts Seek additional new agency partners Target demographic:  Gen-Z and millennials Additional spending insights: Digital and social insights (digital ad spe...

Sales Lead: In its first work from Mischief @ No Fixed Address, Sizzler reunited with a former influencer, Jodie Sweeten. The brand will reportedly launch a more "full-blown" campaign soon. This part of the campaign rolled out across connected TV (CTV) and social platforms. Digital presences are rather new for Sizzler and reflect a stronger focus on modernization. Mischief became the restaurant chain's creative AOR in December 2022. It also named Journey Further as its...

Sales lead: Contact this company's DMs now to offer ad space & agency services.  The Honey Baked Ham Company (HBH) chose Babbit Bodner as its PR AOR in July 2023. The agency is tasked with managing strategic communications, helping HBH reach new customers, and boosting brand awareness.  This replaces incumbent AOR Edelman.  Target demographic: Gen-X & millennial women (moms) The company will likely: Increase promotional activity  Keep increasing ad spend Review oth...