Sales lead: Get in touch to help this university build awareness.  University of Southern Indiana (USI) created a new position by naming Claire Bosma CMO, effective February 1st, 2023.  Bosma brings agency experience from her most recent position as strategy director of Ten Adams.  She is responsible for developing a marketing strategy to build regional and national awareness for the university. **We have not been able to confirm Bosma's email address. Please reach out to USI's...

Sales lead: This promotion will affect the chain's marketing strategy & agency roster. Buffalo Wild Wings (BWW) has filled the CMO vacancy we told you about last October.  The chain promoted Tristan Meline from brand management & innovation VP to CMO, effective January 2023. He is responsible for BWW's brand experience, strategic planning, menu development, and brand/field marketing.  BWW's target demographic: Millennial & Gen-Z male sports fans The company will likely: ...

Below is a compilation of WinmoEdge's top accounts on the move published during the previous week. We usually publish these recaps every Monday to give you a one-stop, quick glance destination for our top account shifts.  This list can be accessed under “Accounts on the Move” or "Industry Analysis" once it moves off the front page of the site.  As ever, you can see a list of the Top 100 brands we believe will begin an agency review in the next 3-to-12 months on our Vulnerable Accoun...

Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week.  Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window.  All of our decision maker shift reports can also be accessed under “Industry A...