Media Sales Lead: Chime recently launched a campaign called "Chime Feels" with the tagline: "When your money's good, you feel good." It will be supported across broadcast TV, Hulu, Peacock, Tubi, Fubo, YouTube, and other digital/social channels. Chime's creative partner, BarrettSF, took care of the creative work.  Key Lead Takeaways: Reach out for more information to see if you can offer last-minute campaign ad space.  Target Demographic: Gen-Xers & millennials with a male skew Key S...

Sales Lead: In its latest campaign, Mint Mobile cast Harvey Fierstein as Isaac Newton. The social campaign will likely have additional iterations in the future, so get in touch soon to secure ad dollars. Instead of advertising during the Super Bowl, Mint is utilizing this new campaign to funnily chide "big wireless companies" that waste "millions" on doing so. The brand will likely: Seek additional influencer partnerships Continue increasing spend Target demographi...

Sales Lead: Since joining Blaze Pizza as president and CEO, Beto Guajardo has already started shifting its strategy. Guajardo, a former president at Focus Brands, will Blaze the way for product innovation, both on the menu and with store formats, and smaller prototypes. As far as product innovation is concerned, Blaze will soon launch a new dessert and teamed up with Coca-Cola to revamp its beverage line  He reported that Blaze needs "to be more local to the needs of th...

Media Sales Lead: Tabasco recently announced a partnership with TikTok creator Christina Najjar, known as Tinx on social media. The brand launched a limited edition product called Tabasco x Tinx Avocado Jalapeno Hot Sauce Dressing. This is the brand's first co-branded product with an influencer. Tabasco's DMs believe this will help it reach a younger audience, such as Gen-Z, more effectively.  Key Lead Takeaways: Reach out if you can help Tabasco resonate with Gen-Zers. Target Demograph...

Sales Lead: Casey's General Stores named The Tombras Group as its creative brand AOR. The agency will help Casey's continue recent growth it's seen from a new in-store experience, e-Commerce website, loyalty program, and mobile app. Casey's also upped its pizza game in order to compete with larger chains. The company expanded rapidly last year; in FY 2022, reportedly its most acquisitive year yet, it opened 228 stores. Casey's expects to add about 80 stores in FY 2023. ...

Media Sales Lead: Coffee chain Dutch Bros (DB) is experiencing a key phase of growth. The company expects to reach $1b in revenue in late 2023 or early 2024 and surpass 1k stores by 2025. DB opened a record 133 stores in 2022 for a total of 671. DB has also improved the efficiency of its drive-thrus in order to make up for the extra business. It's particularly focused on building loyalty and divides consumers into rewards members, non-rewards members, and lapsed rewards members. Key Lead T...

Sales lead: Keep an eye on this company because a marketing DM hire will affect its spending and agency roster.  Roy Rogers Restaurants (RRR) lost its senior director and marketing head, Mark Jenkins, to Rita's in December 2022.  During Jenkin's tenure, he led brand management, field marketing, media strategy, product launches, agency management, and creative direction.  We will be sure to update you as soon as a replacement is named.  RRR's target demographic: Millennial paren...

Media Sales Lead: The latest installment of Violife Foods's "Give It Up For Violife" campaign features stand-up comic Sebastian Maniscalco. The campaign also involved Super Bowl-themed promotions and a social media partnership with Saquon Barkley, the NY Giants's running back. Barkley's social media platforms will promote Violife as it launches its first-ever contest giveaway, a Super Bowl-inspired "Cheese Stadium." The campaign is centered around OOH placements in NYC, some of which are with...

Sales lead: This hire signals the company will revise its strategy to drive growth.  JCPenney (JCP) named Keith Melker chief strategy & transformation officer, effective January 2023. Melker joins from Wehner Multifamily, where he served as CEO.  He is tasked with driving digital growth, inventory management, and improving consumer traffic.  We told you about JCP's new CMO last May.  JCP's target demographic: Gen-X & millennial women (moms) The company will likely: C...

Sales lead: This hire signals potential opportunities for sellers & agency readers.  Rita's named Mark Jenkins marketing VP, effective January 2023.  Jenkins most recently served as senior director and head of marketing at Roy Rogers Restaurants.  He is now responsible for building brand awareness, improving guest loyalty, and finding new customers. Rita's target demographic: Gen-Zers & millennials The company will likely: Continue increasing digital spend Invest in ...