Sales Lead: Meijer named Donald Sanderson as its new chief merchandising and marketing officer, effective January 2023. Sanderson joined the company in November 2011 and was most recently its merchandising SVP. The company will likely: Shift its strategy and spend Conduct agency reviews Target demographic:  Millennial and Gen-X parents, especially moms Additional spending insights: Broadcast insights (TV ad creative spend, effectiveness, impres...

Sales Lead: Frontier Airlines named Marriner Marketing as its new creative AOR to fuel its next phase of growth. The agency will focus on developing high-impact social, experiential, guerrilla, and event campaigns. The company will likely: Return to higher ad spend Ramp up experiential efforts Seek additional new agency partners Target demographic:  Millennials and Gen-X Additional spending insights: Digital and social insights (digital ad ...

Sales Lead: Mediterranean fast-food chain Cava Grill confidentially filed an IPO. The funds will fuel Cava's next phase of expansion and digital sales improvement. In 2022, the company expanded into seven new states and ten fresh markets. Last year, Cava opened 83 locations, including conversions of Zoe's Kitchen, which it acquired in 2018. The company also opened seven digital drive-thru lanes in 2022, bringing its total to 17. Its leadership is particularly focused on ex...

Sales Lead: Halo Top (HT) recently made its first foray outside of ice cream - a new line of baking mixes. The brand new line of products such as microwaveable cake cups. HT's 2022 ice cream sales experienced a 10% YOY decrease, per IRI Worldwide. This leads to the assumption that the brand is likely focused on garnering new revenue streams and positioning it as more than an ice cream brand. HT is working to reverse five consecutive years of sliding sales. The brand w...

Sales lead: Keep an eye on this company because CMO hires commonly lead to spend shifts & agency hires.  Zapier hired Kieran Flanagan as CMO, effective January 2023. Flanagan most recently served as HubSpot's marketing SVP. He will manage the company's global marketing team. Additional recent hires: Carolina Leon Foti joined as senior product marketing manager in August 2022. Brittany Fleit joined as brand marketing director in September 2022. Natalie Landrey joined a...

Sales Lead: Spindrift Beverages recently announced that later in 2023, it will launch four new flavors. This is just the latest of many innovations; the company began with lemonade and spiked beverages in 2021 and launched its first seasonal flavor last fall. The new flavors are nojito, peach strawberry, mango black tea, and mint green tea. To fuel its innovation initiatives, Spindrift hired innovation manager Lexi Vaccaro in December 2022. The company will likely: Keep roll...

  Due Date: February 28, 2023; questions due date unknown (if there is one) Scope of Work: The Orange County Transportation Authority (Authority) invites proposals from qualified consultants to provide on-call video production services. Contact: Luis Martinez // lmartinez1@octa.net RFP Link (you will have to register with CAMMNET to access full RFP package)  

Sales lead: Get in touch with the new CMO now to be top-of-mind. Elastic appointed Mathew Donoghue as CMO, effective February 2023. Donoghue joins from Palo Alto Networks, where he served as SVP of global marketing. He is responsible for customer engagement and demand generation.  Elastic's target demographic: Businesses  The company will likely: Return to 2021 spending levels Invest in additional marketing channels Seek agency assistance Digital and social in...

Sales lead: Keep an eye on this company because these hires could affect its marketing strategy & agency roster.  Kohl's named Tom Kingsbury CEO in February 2023. Kingsbury joined the company as interim CEO in December 2022. It also hired Nick Jones as chief merchandising & digital officer, effective March 2023.  Jones joins from Joules Group, where he served as CEO. He is now responsible for product design/development, product strategy, digital, and omnichannel...

Sales lead: This promotion will affect the company's marketing strategy & agency roster.  Hormel Foods (HF) promoted Henry Hsia to retail marketing VP of snacking & entertaining in February 2023. Hsia joined the company in 2018 as marketing VP. He is now responsible for all brand-building initiatives for Planters, Corn Nuts, Hormel Pepperoni, Hormel Gatherings, and Columbus.  HF's target demographic: Gen-X & millennial women (moms) The company will likely: Ramp up reta...