Sales Lead: Carter's, a kids' clothing company, took advantage of the recent "baby boom" with a new OOH campaign. A "baby boom" started showing up in the US 9 months after the 2022 Super Bowl, which has led the company to launch promotions in the two cities that had teams in this year's Big Game, Kansas City and Philadelphia. The billboards will stay up through February 28. The campaign, "Born a Champion," also includes an experiential activation through which it's giving a free bod...

Sales Lead: TravisMathew promoted its first-ever CMO Leif Sunderland in January 2023. Sunderland joined the company in November 2010 as a marketing coordinator and most recently served as its marketing and e-Commerce VP. The company will likely: Shift its strategy Continue increasing spend Conduct agency reviews Target demographic:  A wide target demographic ranging from Gen-Z through Gen-X athletic men Additional spending insights: Broadcas...

Sales Lead: Neil McKenna joined subscription-based litter and litter box brand Kitty Poo Club (KPC) as its first-ever CMO in January 2023. McKenna (my name twin!) was formerly the marketing director at BIGNAME Commerce. The company will likely: Shift its strategy Return to heavier ad spend Seek new agency partners Target demographic:  Gen-Z and millennial pet parents KPC's litter boxes are made from 100% recycled materials, which appeals to eco-frien...

Sales Lead: Instacart has expanded beyond pilots for its shoppable advertising, having just announced its first-ever major consumer product goods (CPG) co-marketing campaign with Michelob Ultra. The campaign, consisting of AB InBev's first-ever Instacart-powered shoppable TV commercials, will launch during the NFL playoffs. Along with delivery partner Instagram, the ads will feature influencers such as former NFL quarterback Tony Romo, US Soccer player Alex Morgan, and pro boxer Canel...

Sales Lead: Williams-Sonoma (WS) promoted Abby Teisch to spearhead its cross-brand marketing teams. She now leads customer relationship management, marketing strategy, marketing analytics, digital marketing, and loyalty. Teisch joined the company more than 17 years ago. Most recently, she stepped up as the interim leader of the company's marketing team when Ryan Ross stepped down in July 2022. Teisch will lead WS's next phase of growth with a proven depth of advertising expertise...

Sales Lead: Drizly recently teamed up with competitor e-Commerce platform GoPuff Liquor & More to expand its product offerings. Drizly, which has traditionally provided D2C beer, wine, and spirits, can now access GoPuff's beverages for on-demand delivery. Along with the products that Drizly offers, GoPuff sells alcoholic/hard/spiked seltzer, kombucha, premixed cocktails, desserts, tea, lemonade, and flavored malt beverages. The deal also allowed Drizly to expand the numb...

The Kansas City Chiefs defeated the Philadelphia Eagles 38 - 35 in Super Bowl LVII. While the Super Bowl is the biggest football game of the year, it is also the biggest advertising event of the year.  Airing an ad during the Super Bowl is usually a sign that a brand will continue spending at a high level throughout the year. Ad spots this year range from $6m to $7m, up from $5.5m in 2021.   Please scroll down to the returning brands and first-timers charts. National TV spend is courtes...

Media Sales Lead: In its latest diversity push, Barbie launched a new doll with scoliosis. The doll will hopefully connect with kids with spinal issues, increase representation, and break stigmas. In the past, Barbie has launched dolls with different skin colors, body sizes, and disabilities. Key Lead Takeaways: Reach out soon to see if Barbie launches promotional material to support the launch. Target Demographics: Kids, especially girls, and their parents, especially moms Key Spend...

Sales lead: Reach out if you can help this company expand & find new customers.  Madison Reed (MR) secured $50m from Runway Growth Capital in February 2023.  The company will use the funds to build its customer base, open new stores, and expand its retail partnerships.  We told you about MR's new CMO & CDO last summer.  MR's target demographic: Millennial & Gen-X women The company will likely: Build out the agency roster Increase ad spend Ramp up promotional activi...

Sales lead: Agency reviews tend to follow one another, so reach out soon to see if you can pick up some of this company's business.  Alaska Airlines (AA) tapped VaynerMedia as its US media AOR.  This replaces the incumbent shop, Haworth Marketing & Media. We predicted agency shifts when we told you about AA's new marketing DM last year.  AA's target demographic: Gen-Xers & millennials The company will likely: Review other agency relationships Seek PR or digital agenc...