Sales Lead: Humanscale selected Adrian Parra as its new CMO in November 2022 (we have been unable to verify Parra's email by the time of publication, but will update as we learn more). Margles was most recently the creative director and head of marketing at HBF. She succeeds Liz Margles, Humanscale's incumbent CMO since September 2021. Margles's CMO role expanded to also include Humanscale's head of international retail sales in January 2022. She is now the EVP and community ...

Media Sales Lead: Buchanan's launched a new flavored spirit, Buchanan's Pineapple, along with a corresponding campaign. The digital campaign, “It’s Piña,” rolled out across social and paid media channels such as Facebook, Twitter, Instagram, and YouTube. It also involves talent, influencer, and experiential work. Key Lead Takeaways: Get in touch soon to secure some of Buchanan's increasing spend. Target Demographics: A wide target demographic ranging from Hispanic Gen-Z through Gen-X wi...

Sales Lead: Effective January 2023, Travis Bickham is the first-ever CMO at Shopmonkey. Bickham joined the company in August 2022 as its marketing SVP. He was previously the marketing and growth VP at Latch. The company will likely: Rev up its digital spend Conduct agency reviews. Target demographic:  Auto repair shops Additional recent leadership shifts: ​​​​​​​This hire comes not long after the November 2022 appointments of expe...

Sales Lead: Advertisers assemble! T. Rowe Price (TRP) named Assembly as its media AOR, effective January 2023. The agency will work to drive TRP's product set value to both new and preexisting customers via US omnichannel media program leadership. Assembly will also focus on delivering a more integrated customer experience. We figured an agency shift would follow last year's appointment of global marketing head Theresa McLaughlin. The company will likely: Return to heavier ...

Media Sales Lead: Chick-Fil-A (CFA) announced it has started testing its first-ever plant-based offering. The cauliflower sandwich is being tested in Denver, CO; Charleston, SC; and the Greensboro-Triad area of NC. The cauliflower sandwich is reportedly very similar to its chicken sandwich. CFA landed on cauliflower as a meat substitute after four years of experimenting.  Key Lead Takeaways: Reach out for more information to see if you can offer ad space to help promote the cauliflower san...

Sales lead: PR appointments commonly precede additional agency hires, so reach out now to be top-of-mind. Nature's Bakery (NB) tapped AMP Agency as its PR AOR in February 2023. AMP will work with NB to build brand awareness.  The agency will also handle media relations, strategic partnership management, thought leadership, product launches, and content development.  NB has worked with Havas Formula on PR in the past.  NB's target demographic: Millennial & Gen-X parents The...

Sales lead: Agency appointments commonly follow one another, so reach out to be top-of-mind.  Haribo appointed Colle McVoy as its shopper marketing AOR in February 2023.  The agency is responsible for retail display graphics and promotional activity.  The first work will reportedly launch in early 2024.  Haribo is currently focused on bolstering its presence in US stores.  In other news: Haribo hired Samantha Marcus as senior brand manager in October 2022. Marcus most...

Sales lead: This promotion will affect the university's marketing strategy & could lead to agency hires.  University of Maine (UM) appointed Meredith Whitfield chief marketing & communications officer, effective March 1st, 2023.  Whitfield joined the university in 2021 as chief of staff to the president.  She will lead UM's division of marketing & communications and serve as the main spokesperson for the university.  UM's target demographic: High school upperclassmen (Gen-Z) an...

Sales lead: This DM shift will affect the university's marketing strategy & agency roster.  University of South Florida (USF) announced Kim Hill, its VP & CMO, is leaving on April 21st, 2023. Hill spent about two years with the university.  USF will promote communications & marketing AVP Dan Caterinicchia to replace Hill.  Caterinicchia joined USF in January 2022.  USF's target demographic: High school upperclassmen & Gen-X parents The university will likely: Revise ...

Sales Lead: Phil Hruska became the senior manager of Honda marketing in January 2023. Hruska joined the automaker in February 2014 and most recently served as the media department head of Honda and Acura. Now, he leads Honda's general and multicultural marketing. He succeeds Jessika Laudermilk, who was named as the marketing AVP at parent company American Honda in November 2022. Laudermilk replaced Ed Beadle, who, as marketing and customer experience (CX) VP for Honda and Acur...