Sales Lead: Themed retail experience CAMP is now in search of a new top marketer since its former CMO, Chris Spadaccini, departed. Spadaccini, who joined the company in September 2021, is now the CMO at The CW Network. The company will likely: Need additional advertising assistance in the absence of a CMO Shift strategy Increase spend Ramp up brand partnership initiatives To fuel these efforts, CAMP named Remi Zimmerman as its partnerships director in September...

Sales Lead: Noreen Allen joined monitoring & analytics platform Circonus as its CMO and strategy head, effective January 2023. Allen joined from Bandwidth, where she served in the same role. She succeeds Derek Rodner, who stepped up as Circonus's fractional CMO a year to help the company launch its PLG and ABM programs. During this time, she reportedly helped scale Bandwidth's revenue to $500m and played an important role in its IPO and expansion. Allen is credited with ...

Sales Lead: Hanna Andersson (HA) recently expanded into a new product category with the launch of a kids' activewear line. The new line will appeal to eco-friendly/sustainability-minded consumers since its products utilize UV-protective wicking fabric. Additionally, more than 80% of the company's products have recycled fabrics. The collection is also BPA- and PFA-free, and it's Oeko-Tex Class 1 certified. The company will likely: Return to heavier ad spend ...

Sales Lead: Just after having landed a new funding round, Addie's officially opened its first drive-up grocery store. The store's employees can stock, store, and bag groceries without shoppers needing to enter the store itself. This announcement comes not long after Addie's landed a $10.1m seed funding round led by Disruptive Innovation Fund. The store opening came as online grocery shopping grows more and more. By 2026, i​​​​​​t is expected to account for 20% of overall groce...

Sales lead: Get in touch soon to offer last-minute campaign ad space.  FootJoy recently launched the "Step Forward" campaign.  It will be supported across linear TV, CTV, social media, digital, and podcasts.  The brand is promoting its new Hyperflex and Premiere shoes.  FootJoy worked with Butler, Shine, Stern & Partners on the campaign.  FootJoy's target demographic: Male millennial golf enthusiasts The brand will likely: Ramp spend up over the next several months ...

Sales lead: CMO hires commonly lead to spend shifts & agency hires.  Brinqa hired Dimitri Vlachos as CMO late last year. Vlachos joins from Devo, where he held the same position. He is now responsible for creative, campaigns, and all other marketing initiatives.  Additional recent hires: Dave Winter joined as senior demand generation director in November 2022. Kevin Flanagan joined as senior content marketing director in October 2022.  Alex Babar joined as product mar...

Sales Lead: Bill Zhang became the first-ever CMO at Harvest Hosts (HH) in January 2023. Harvest Hosts is a membership program for RVers that provides access to a network of wineries, farms, breweries, museums, golf courses & other unique attractions. Zhang joined the company in July 2019 and was most recently its marketing VP. The company will likely: Shift its strategy Return to heavier ad spend Seek new agency partners Target demographic:  Male millennials,...

Below is a compilation of WinmoEdge's top accounts on the move published during the previous week. We usually publish these recaps every Monday to give you a one-stop, quick glance destination for our top account shifts.  This list can be accessed under “Accounts on the Move” or "Industry Analysis" once it moves off the front page of the site.  As ever, you can see a list of the Top 100 brands we believe will begin an agency review in the next 3-to-12 months on our Vulnerable Accoun...

Sales Lead: Dave & Buster's (D&B) recently made its first foray into the metaverse by launching a new branded Roblox world complete with classic multi-player arcade games. The company has reportedly "reinvented" these games, especially the football games. The Roblox world also has a branded restaurant, a prize shop, and a place where users can trade their tickets for in-game customizations. D&B usually targets parents, but working with the multiverse will allow it access to younger ...

Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week.  Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window.  All of our decision maker shift reports can also be accessed under “Industry A...