Sales lead: Reach out to offer ad space and inquire about agency opportunities.  Topgolf announced during its recent Q4 earnings transcript that it plans to open 11 new venues per year. It is also investing in technology to improve the guest experience.  Additionally, Topgolf partnered with the PGA to provide golf lessons.  Topgolf's target demographic: Male Gen-Zers & millennials  The company will likely: Continue increasing ad spend Increase promotional activity fo...

Media Sales Lead: Chipotle is testing a new restaurant concept called Farmesa. The restaurant's menu includes healthy bowls such as Classic Santa Maria-Style Grilled Tri-Tip Steak, Everything Spice-Crusted Ora King Salmon, Whipped Potatoes, Golden Beets, Sprouted Cauliflower, and Sweet Potato Chips. The bowls range from $11.95 to $16.95. The company will continue experimenting with new concepts in the future.  Key Lead Takeaways: Reach out offering ad space to help Chipotle promote Farmesa...

Sales Lead: Vans is working to reverse slumping sales with improved consumer execution. Last quarter's total revenue at Vans's parent company, VF Corporation, dropped 2.6% to $3.5b, with Vans revenue specifically declining 13%. This was Vans's fourth consecutive quarter of month-over-month decreases, reportedly. Per interim CEO Benno Dorer, VF is focused on "near-term growth efforts on our existing portfolio"; Vans will continue investing in product innovation. Dor...

Media Sales Lead: Magic Spoon (MS) announced that its products will now be available at over 6.8k retail locations nationwide. MS launched as a direct-to-consumer business in 2019. It has only been available in stores since last summer when it reached a deal with Target. It is now available at stores such as Walmart, Kroger, and Albertsons.  Key Lead Takeaways: The company will likely continue ramping up spend.  Target Demographic: Millennials seeking healthy breakfast options  Key S...

Media Sales Lead: monday.com announced during its recent Q4 2022 earnings call that it has improved its market share and customer acquisition efficiency. The company has also transitioned to a digital-first marketing strategy over the past few years, and it seems like it will continue this strategy going forward. Furthermore, monday.com's DMs also said it will invest in new marketing channels in 2023; however, it did not give specific details.  Key Lead Takeaways: Get in touch with monday....

Media Sales Lead: Gorton's just launched a campaign to promote its new Air Fried Fillets and Air Fried Butterfly Shrimp. The push is being supported across CTV, online video, paid social, and shopper channels. Gorton's worked with its creative AOR, Connelly Partners, on the campaign. DMs hope this push will help the company reach younger consumers such as Gen-Zers and millennials.  Key Lead Takeaways: Reach out now to score some of these extra campaign ad dollars.  Target Demographic: G...

Sales lead: Agency reviews commonly follow one another, so reach out now to be top-of-mind.  Smoothie King (SK) named Barkley creative AOR in February 2023.  Barkley will handle brand & creative strategy. The first creative work will reportedly be released in April. I believe this replaces incumbent creative AOR GERTRUDE.  We predicted agency shifts when we told you about SK's new CMO in December.  SK's target demographic: Gen-Z & millennials The company wil...

Sales lead: Agency hires tend to follow one another, so reach out now to be top-of-mind. Nekter Juice Bar tapped Ntooitive as its digital AOR in February 2023. The agency is responsible for implementing an omnichannel digital marketing strategy. Ntooitive will focus on increasing visibility on mapping apps and social media/CTV campaigns. We predicted an agency hire when we told you about Nekter's new CMO in August.  Nekter's target demographic: Millennials  The company wil...

Sales lead: Reach out now because agency hires commonly follow one another.  NutriBullet appointed VCCP as its advertising AOR in February 2023. The agency will handle global strategy, creative, and production. The first creative work is expected to launch later this year.  I believe this replaces incumbent shop Humanaut.  NutriBullet's target demographic: Gen-X & millennial women The brand will likely: Ramp ad spend back up Launch a campaign Review other account...

Sales Lead: Per execs in its latest earnings call, Coty is currently primarily focused on measuring and optimizing ROI. The company has been building its marketing, digital, and commercial teams in order to do so. Coty is also focused on expanding into new categories. To support these efforts, the company has gradually increased advertising spend. The company will likely: Launch new products soon Keep experimenting with cause-oriented initiatives similar to a recent one ...