Sales Lead: Thanks to a NASCAR sponsorship, Goodyear's latest campaign shows how its legacy connects with the sport. The campaign draws on nostalgia and celebrates Goodyear's 125th anniversary. Goodyear has been NASCAR's official tire for many years and renewed the sponsorship in 2022. The company will also soon introduce new tire technology for its Eagle race tires. The company will likely: ​​​​​​​Continue increasing TV spend Return to heavier digital spend Ramp up su...

Sales Lead: Kristin Dolan recently joined AMC Networks as CEO, effective February 27, 2023. Dolan was previously the CEO of audience measurement platform 605 but has also been one of AMC's board members. In this most recent role, Dolan's responsibilities included marketing and media sales. She succeeds incumbent CFO Christina Space, who briefly stepped into the CEO role when former CEO Matt Blank stepped down. Reportedly, AMC is focused on bolstering audience engagemen...

Media Sales Lead: Harris Teeter (HT) recently launched a campaign celebrating Black History Month (February) and Women's History Month (March). Made by Blue Chip, the work is part of HT's broader "Aisles For All" initiative, which has also included creative work around Hispanic Heritage Month (September) and Italian Heritage Month (October). More work will roll out ahead of Earth Month (April) and Mental Health Awareness Month (May) before HT launches another Pride Month (June). It involves i...

Sales lead: This company likely needs assistance promoting its new product.  Olipop recently released a new lemon-lime soda. The soda contains just four grams of sugar. It is currently available on Olipop's eCommerce platform and at Whole Foods. It plans on expanding retail partnerships later this year.  2022 key hires: Graham Neuburger joined as marketing VP in April 2022. Michelle Paulhus joined as senior growth marketing & retention manager in May 2022.  Olipo...

Sales lead: Reach out to the new CMO now to be top-of-mind.  MyEyeDr. filled the CMO vacancy we told you about in August.  Elias Aguilera joined the company as CMO in January 2023. Aguilera most recently served as marketing & advertising SVP of Total Wine & More.  MyEyeDr.'s target demographic: Gen-Zers & millennials The company will likely: Continue ramping up digital spend Diversify digital ad placement Build out the agency roster/review the current roster D...

Sales lead: These DM shifts will affect the company's marketing strategy & agency roster.  2U promoted Michael Kurbjeweit to CMO late last year. Kurbjeweit joined the company in 2013 and most recently served as marketing strategy SVP. It hired Megan Owens as senior director of marketing strategy in January 2023. Owens joined as media strategy director at Media.Monks. 2U's target demographic: Universities  The company will likely: Ramp ad spend b...

Sales lead: Agency reviews tend to follow one another, so get in touch now to be top-of-mind.  Vari appointed 9thWonder as its media AOR in February 2023.  The agency is tasked with branding, building awareness, and lead generation. It will also handle strategic media development and media buying.  Vari promoted Kassie Dunaway to marketing SVP in August 2022.  Dunaway joined the company as marketing VP in 2019.  Vari's target demographic: Millennials ...

Sales Lead: Mary Kay (MK) promoted Sheryl Adkins-Green to CXO toward the end of 2022. Adkins-Green joined the company in 2009 as its CMO. Now, she will combine research, data analytics, and trend forecasts. Adkins-Green will keep leading MK's global brand experience division and in-house creative agency. The agency handles marketing campaigns, assets, paid social content, and digital communications for MK's sales representatives. The company will likely: Shift ...

Sales Lead: LinkedIn awarded its social media remit to Assembly. We predicted LinkedIn would select a new social media agency partner in December 2022, when it split ways with Golin. Golin had been LinkedIn's social media agency partner since July 2021. The company will likely: Ramp up spend, especially paid social spend Seek additional new agency partners Target demographic:  Consumers: A wide target demographic ranging from job-seeking Gen-Z through Gen-X ...

Sales lead: Reach out if you can help this company improve its marketing ROI and build awareness. The Container Store (TCS) disclosed details about its marketing strategy during its recent Q3 fiscal 2022 earnings report (ended December 2022). The company is now testing CTV, digital media, radio, and direct mail.  It hopes this will improve its ROI and increase brand awareness.  2022 DM shifts: Sydney Hamilton joined the company as senior director of digital marketing in O...