Sales lead: Get in touch now if you can help this company grow.  Alto appointed Fiona Maguire as growth VP in May 2023. Maguire joins from DoorDash, where she served as new verticals GM. She is tasked with improving marketing, sales, brand partnerships, & client relationships and finding new customers.  In other news: Alto is focused on expanding across the US.  It is currently available in Dallas, Houston, Los Angeles, Miami, D.C., and Silicon Valley. Alto is a luxur...

Sales lead: This appointment will affect the company's media strategy & may lead to additional roster shifts.  Eastern Bank (EB) selected Allen & Gerritsen as its media AOR in July 2023. The agency is responsible for media planning, media buying, and performance analytics.  It is also tasked with creating multichannel media campaigns to boost brand awareness.  I believe Allen & Gerritsen replaces incumbent AOR Havas Media.  Target demographic: Wide range of consumers in MA, N...

Sales lead: Reach out now to score some of these extra campaign ad dollars.  Supercuts just kicked off a new campaign called "Real Smart Hair." The push will be supported through TV, digital, social, audio, and in-store signage.  The brand's agency partner, Rise and Shine and Partners, handled creative duties.  Target demographic: Gen-X & millennial men The company will likely: Ramp up ad spend for the next several months Continue increasing digital spend YOY Di...

Sales Lead: Effective June 2023, Carolyn Sarnoff is the CMO at Pattern. Sarnoff joined from Amazon, where she served as a director of private brands' global softlines. She seems to be Pattern's first CMO since its last CMO, John LeBaron, became its CRO in February 2019. The company will likely: Implement strategy shifts Start investing in digital ads again Seek new agency partners Target demographic:  Business DMs Additional spending insights: ...

Sales Lead: Jones Soda recently brought augmented reality technology in-house. Jones also expanded on its Reel Labels program, which launched in 2021. Creative agency August Allen helped Jones to develop a proprietary augmented reality platform so that the company can create and manage its own AR projects and campaigns. Jones's AR program, Reel Labels, lets consumers scan QR labels on the company's bottles to watch videos. Now, Jones will improve the program with a faster use...

Sales Lead: Hannah Dray recently became the interim CMO at Lagunitas Brewing Company. Dray joined the company in February 2023 as its senior brand director. She had previously served as the brand director for Heineken's Dos Equis brand. Lagunitas is still searching for a permanent CMO; we will keep you updated as we learn more. Dray succeeds (albeit temporarily) Paige Guzman, who stepped down this summer after having been Lagunitas's CMO for almost three years. ...

Sales lead: Get in touch to help this company promote its new offerings.  Macy's announced its new private brand, On 34th, will launch on August 17th.  The new collection includes over 750 items and 250 styles.  On 34th shoes will debut in spring 2024.  This is part of Macy's private brand reimagination effort, which will continue through 2025. Macy's has not filled the CMO vacancy we told you about in May. Target demographic: Gen-X & millennial women The company will li...

Sales Lead: Chick-Fil-A (CFA) recently launched a campaign and a digital video game through which people can earn free food. The campaign also includes a billboard in Times Square, a merch line dubbed the "Cow Collection," and a national TV spot. CFA agency partner Jackson Spalding is supporting this campaign. The company will likely: Continue shifting/digitizing its strategy Keep increasing digital spend Seek new agency partners under its relatively new CMO (more below...

Media Sales Lead: Samsonite-owned American Tourister (AT) just launched its biggest marketing initiative in a decade. Designed to reach Gen-Z, the campaign came along with a brand refresh. According to senior brand marketing director Nicole Adriance, the brand is focused on differentiating it from competitors (such as Away and Monos) as well as other Samsonite brands. AT is doing this with a focus on eliminating overlap and cannibalization. Nail Communications designed the ads to encourage sp...

Sales Lead: Effective June 2023, Evelyn Krasnow is the seemingly first marketing VP at Highland Electric Fleets. Krasnow joined from Fernish, where she was the CMO. Now, she will spearhead the growth and development of Highland's brand in the electric fleet services market. Krasnow will also lead Highland's corporate storytelling and strategic marketing initiatives designed to establish and sustain stakeholders' engagement. The company will likely: Shift strategy Continu...